One of the main reasons is because they are not systemised.

In other words they are sporadic; irregular; erratic; unfocussed……sometimes you do it one way; other times you do it a different way.

This will lead to inconsistent results…..and probably no results at all.

Action points:

  • Create a separate system for your Sales and Marketing system…..they’re different and need to be treated differently
  • List your “touch points” for your different target markets; if when you first assess it, eg 10 touch points the chances are you’ll need to make your new system 20.
  • Ensure you have a software process to control this- eg Infusionsoft; Soffront; ACT; Salesforce.
  • Set up a Testing and Measuring system so that you’re clear on what’s working and your ROI on the activities.
  • Allocate/delegate specific people in your business to be responsible for these systems; start by brainstorming with all your team members what is needed and set specific timelines to make it happen.

Make sure your whole business understands these systems!