The consumer buying process used to be a lot simpler than it is today. A customer would head straight to the appropriate website and a sale would be made via organic traffic and word of mouth.

As the Digital Age continues to grow, social media now plays an integral and significant part of the buying process. Social Media and Social Networking acts as a stepping stone between your product/service and the final sale. When buyers are in the discovery stage of the sales funnel, they search for solutions, reviews and credibility via Social media before making a purchase.

Consumers are using these digital tools to make smart decisions. By the time they’ve landed on your Website or called you for a quote, they’ve assessed your business on some level by doing research of some kind.

Make Social Media Work For You

Whilst it is a near-necessity to have a fully-functioning, modern and healthy website it is just as important to harness the power of Social Media to drive traffic towards your site and close a final sale.

Social media is now a key component of any marketing strategy. It’s up to you to adapt to the changing times and leverage the massive influence of digital channels for your own business. Your business should have a solid digital footprint:

  • Ensure you’re encouraging your customers to join the conversation about your products on social media
  • Maintain a consistent feed which showcases your products in use and provides value
  • Utilise Ads on social media to drive repeat sales
  • Use analytics and data to assess what is and isn’t working

How can BSSW Help Your Marketing Strategy?

Partnered with the world’s number one coaching firm ActionCoach and Luv4Marketing, we use proven strategies, our years of experience and expert knowledge to provide tailored 1:1 business coaching programmes. We work with business owners to boost profits, eliminate chaos, improve team performance and streamline processes and strategies to create a business that works, so that you don’t have to.

We offer comprehensive Business Plans, which include the Marketing Plan, that are specifically designed to add significant value to your business.

Interest sparked? Send me a message or email jk@jonathankeable.com to book in for your FREE business review; guaranteed to give you at least 2 ideas to implement immediatelyinto your business.