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Business Planning series – This video is 2 minutes and 17 seconds long.

How do you get people to remember what you told them in a presentation 20 years after the event?

I did a presentation at the age of 18 to a conference of 750 people.

When I was 38 I bumped into a lady who attended the event…

She remembered everything I’d said all those years ago.

Why?

Because I told an emotional story.

People rarely remember facts, figures & logic from your presentations.

They will, however, remember it better if you tell a story & you can weave your message into this.

And that story gets embedded into their unconscious mind when it’s charged with emotion.

Emotion gets through to the long term memory part of our brains.

The best edutainers of all time have used personal experiences or parables to get a message across & have the lesson etched into people’s heads.

What stories out of your own life, or that of others, could you tell to drive your message home?

If you want some help or want to grow your business, I’m offering a complimentary 20 minute session on the phone. Book as session using the button below.