There are times when we all need the support of someone who is 100% on our side. Being an entrepreneur can be a very lonely place and so, for many business owners, the support of a business coach can be essential. It’s also a lot more hands on than many people realise – there are a wide range of roles that a business coach will fulfill when it comes to working with your business.
Cheerleader
Perhaps the most obvious function of the business coach is to keep providing motivation in the tough times. However, it’s not just about blindly cheering an entrepreneur on but also helping to identify and dissolve the fears, cynicism and hesitation that can stand in the way of growth and vision. Self-doubt can be terribly damaging and has held many a business owner back from achieving their true potential. The support of a business coach provides a way to see through the gloom of undermining apprehension to the light of potential at the other end.
Clear and honest feedback
Entrepreneurs often try to rely on family and friends for feedback, or as a sounding board when it comes to making the big decision. This can lead to confusion and poor choices because, in most cases, our inner circle is simply not qualified to input into a decision, or confident in terms of having the experience necessary for making it. A business coach brings years of experience to the table, including in similar situations with other companies they have worked with. They are able to provide clear, constructive, honest feedback in a way that motivates, as opposed to demoralises, and from a totally objective view point.
Connecting reality to the vision
The difference between those who succeed in business and those who never quite get there is often the distance between the ultimate vision and the current reality. Many obstacles can arise between these two points, from being unable to identify the steps to take to get from one to another, to simply not having the confidence to believe that ultimate goals can be achieved. A business coach brings knowledge and conviction to the table where both of these may be lacking, providing advice on the right steps to take and strengthening the belief that it is entirely possible to achieve the objectives that have been set.
Maintaining perspective
With multiple tasks to achieve in a single day, for any business owner it can be very easy to lose perspective and get ground down. A business coach provides a way to keep your head above water with one-to-one coaching that enables you to maintain momentum and identify ways to leverage current strengths to reach your goals more quickly. Working with a business coach means that you’ll never lose sight of where the business is going and what you need to do next to drive it forward to further growth.
If you’d like to find out more about what a business coach could do for your business please get in touch.
