Networking can be defined as “Developing and using contacts made in business for purposes beyond the reason for the initial contact.” To put it simply, Business Networking is used to develop new contacts in the business world through associating with other individuals who share similar ideas.
From Professional Associations to Casual Contact Networking, it’s important to remember that you not only connect with various people present at the event, but you are also establishing connections with their group of networks too.
Networking is a great way to:
- Building up your connections
- Meet likeminded people
- Offer and receive advice
- Develop your Business Acumen
- Grow your Business
Here are Seven Key Traits of a great Networker:
1. Commitment
It is important for a Business Owner to maintain stable visibility within their local networking scene. By participating in networking events on a regular basis, you are recognised by many people and have the opportunity to establish yourself as the ‘go-to’ for your industry.
2. Positive Attitude
Positivity breeds positivity. Go into each Networking event with enthusiasm. Be ready to embrace challenges and develop other people’s interest in business. Smile, show confidence and have fun.
3. Be Selective
Be selective with your time by attending Networking events that bring you closer to those you’d like to work with, or that bring you the most benefits in terms of connections, advice, information etc. Make sure you are fully present when Networking, and make the hour or so as productive as possible.
4. Master The Art of Conversation
Networking is all about building relationships. Maintain clarity in what you say, have an elevator pitch ready and make sure to ask questions. You should know when to talk about an issue and the right time to exit / enter a group without disrupting.
5. Share!
As above, mastering the art of conversation is essential for effective networking. Build trust and rapport by sharing details about yourself and your Business. When interacting with other members, get to know them on a personal front. You can explore the common interests you share, your business goals or the other person’s hobbies.
6. Listen
Listening is perhaps one of the most important elements for effective networking. Whether you’re having a conversation or watching a presentation, listen carefully to what is being said and – where appropriate – respond accordingly. Keep a mental / physical note of any valuable pieces of information about a topic or another member to refer back to in the future.
7. Follow Up!
So, you’ve spent some time getting to know individuals, joining in conversations, giving and taking Business Cards and listening to informative presentations. What you do with this information is critical. Utilise your established and developing connections through timely, relevant follow ups. Make use of LinkedIn to effectively build and maintain relationships. The main objective of following up is to continue a healthy conversation and build a sense of mutual confidence.
Did you know #FSBPlymouth hold a number of exciting Networking events throughout the year? To learn more about upcoming events, click here: https://www.fsb.org.uk/regions/south-west
