Business culture is much more of an asset today than it has ever been. Increased transparency thanks to resources like social media and employer review sites mean that it’s impossible to hide the true nature of the culture of your business, whether from clients, the media or potential employees.
If your business practices are difficult to stomach, or you’re not being up front about sourcing or pricing, it could affect brand perception and, ultimately, profit and sales. A positive business culture is a great tool for ensuring that the business is a positive, open and happy place – and that employees are attracted to your brand. So, how do you do it?
Be honest about who you really are
Pushing an ethical agenda while sourcing from low welfare suppliers just won’t fly with employees today. The foundation for a positive business culture is transparency and honesty about what your brand is and what it stands for. Does the way that the business is being run align with the marketing messages that you’re using? If there is an honesty gap between the two then this can be enormously damaging to the culture you’re trying to create.
Don’t be afraid to stand for something
Consumers and employees today are looking to align themselves with brands that have principles. It’s these principles that underpin a positive business culture and will serve to attract people to work for you. A business that is not afraid to set out its principles, clearly and unambiguously, is not only going to attract more people but, most likely, people who are a better fit for the business because they share the same set of values.
Focus on making employees feel like they matter
Undervalued employees disengage from the business quickly. This will create a negative business culture and is also likely to have an impact on key outcomes such as productivity and performance. Conversely, making employees feel like they matter improves loyalty, morale and teamwork and allows your staff to really engage with the business.
There are many ways to do this – it starts with a fair structure of pay and benefits, ensuring that no one is being exploited or working beyond their capability. Listening is also key, especially when it comes to complaints employees have about working environments or their needs. Take care of the details, whether that’s ensuring employees working late get home safely or catering to different tastes in the staff canteen.
Question current management approach
The key question is: does it work? It’s easy to get stuck with management structures that are out of date and too hierarchical. These can isolate teams and people at different levels and reduce teamwork and collaboration. Having an open door policy is a great way to make management more approachable. If you’re not sure where to make changes ask your staff for ideas – they will not only feel listened to but are likely to be in the best position to make suggestions.
A positive business culture will help you to attract the best people and create a sound reputation, converting all your staff to positive ambassadors for your brand.
Get in touch with Brian Doubleday today on 07703 107070 for more business advice and coaching.
