Listed in the Top 30 Most Reputable Companies
1. Why was the company set up? How did you expand your company and its offerings over the years?
I started ActionCOACH in Brisbane, Australia because of the overwhelming demand for the service I began hiring and training business coaches to help as many businesses as possible. After several years, demand exceeded supply and the franchise concept was developed; we currently have coaches in more than 70 countries, and we are on track to be in more than 120 countries over the next 3 years.
Brad Sugars CEO of ActionCOACH Listed in the Top 30 Most Reputable Companies
2. What kind of responses have you received from your consumers over the years? How have they motivated you to shape your offerings/grow the company?
In the beginning, business owners were approaching me to work as a consultant, But I quickly realized that consulting was not the answer. That one-on-one component of co-creating winning strategies and showing business owners how to successfully run a business was a deep need. That need has led to a plethora of offerings, including executive coaching, group coaching, one-to-one coaching, workshops, webinars and seminars.
3. Building a culture of sustainability inside an organisation is very important to maintain a reputation in the global market. How is it true about your company?
Our approach utilises fundamental business principles that can be applied to any business in any industry, because our approach works with every industry, ActionCOACH has coached more clients, won more awards, gained more recognition and produced more profits than any other coaching company in the world. We are passionate about what we do, and while coaching does improve the bottom line, we know that it also changes lives and communities, one business at a time.
Internally, we have cultivated a unique and inherent culture that we embrace fully – and credit our overall success as a company to. In fact, out “14 Points of Culture” is the heart of the company. It defines the core values of the Global ActionCOACH brand and community.
These are standards and qualities which every member of our team embodies, and we are proud of the culture we’ve been able to create. When our coaches go out into the world to work with business owners, we know they take these mantras for life and success with them. That is a large part of what makes us stand out in the jungles of the business world.
4. If you have list five factors that have been/are the biggest asset to your organisation, what would they be and why?
- Hiring the right people
- Creating and following the systems designed to propel the brand forward
- Implementing a stellar marketing strategy
- An active social media presence
- Creating an internal culture that gets employees excited about the work we do.
5. What drives / inspires you to excel in your field of business?
For ActionCOACH team members, it always comes back to being able to change lives. We’ve saved businesses, we’ve saved marriages. We’ve seen business owners get their lives back. It’s that knowledge that both drives and inspires us.
Next Steps
If you would like to get out of the rat race and you:
- Get a buzz from helping others succeed
- Love learning and developing yourself
- Have enjoyed success in your career or sport…
