Dedicated business experts

Meet The Team

Brad Sugars ActionCOACH

Brad Sugars

Founder

Brad Sugars ActionCOACH
Brad Sugars is the Founder, Chairman and President of ActionCOACH, the world’s number one business coaching firm with more than 1,000 offices in 50 countries. Not only did he guide the company to new levels of growth over the past several years, he also set direction in terms of vision and strategy for ActionCOACH worldwide. He is also responsible for the company’s culture – enrolling and inspiring the entire ActionCOACH team to live and abide by our 14 Points of Culture, guidelines that help set ActionCOACH apart as a company and that truly make it the world’s leading business coaching firm.

Ian Christelow

Chairman & Co-Founder

Why do you love working for ActionCOACH?
The people and the difference our team makes.

Tell us something interesting about yourself:
I played Perchik in Fiddler on The Roof at The Basildon Towngate Theatre in 1997, everything since has been easier!

What are your favourite past times?
Being with our girls, tennis and cricket

What are your top three 14 points of culture?
Commitment – there’s a reason why it’s number 1, followed by Teamwork and Fun for obvious reasons.

What’s your favourite quote?
“We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.” – Jim Rohn

Julie Wagstaff

CEO

Why do you love working for ActionCOACH?
For me it’s all about making a difference, before developing the UK franchise with Ian, I was a coach myself and I love seeing the benefit that coaching can bring to businesses and owners and their families.

Tell us something interesting about yourself:
It was an honour to be invited on the Millionaire Panel at the UK launch of the movie ‘Think + Grow Rich’ by Napoleon Hill.

What are your favourite pastimes?
I love travelling with my family and friends and I am an avid Amazon shopper.

Favourite holiday destination?
St Lucia or New York

What are your top three 14 points of culture?
Fun, Team Work and Systems

James Vincent

Coach Performance Director

Why do you love working for ActionCOACH?
Well in short ActionCOACH is all about abundance and helping others succeed, has a massive vision, and is at the forefront of business and personal growth…who wouldn’t love working here!

What are your favourite pastimes?
Playing games and having fun with my children. Nothing better than a summer day in the back garden playing all day long. BBQ, fun, smiles, laughter and many games!
Plus…fine single malt, taking my beautiful wife out for nice meals, family holidays and watching action movies!

What are your top three 14 points of culture?
Commitment, Excellence and Abundance

What’s your favourite quote?
‘Get busy living or get busy dying’

Jon Asquith

UK Client Relations Director

Why do you love working for ActionCOACH?
I love our vision, to create world abundance through business re education. 91% of small businesses in the UK fail in the first 10 years and that just isn’t good enough.

Tell us something interesting about yourself:
After my first day at ActionCOACH over a decade ago, I didn’t turn up to my job for the 2nd day, the first day was the hardest day of my professional career and I left thinking I couldn’t do it. Only a conversation with my father the next day made my whole life change. In his honest deep Yorkshire voice he said ‘Nothing worth doing is easy Son, if you are after an easy life, join the queue… until you get to the front, work hard and smart… That sits with me to do this day, fortunately I did turn up on the 3rd day and have not looked back since.

p.s – I don’t know how long the queue is, So I am still working hard and smart 🙂

What are your favourite pastimes?
Spending valuable moments with my wife and young family. Nothing is better than watching your children grow and seeing them develop into fantastic characters, that for me is great to see.

What’s your favourite quote?
‘Do or do not, there is no try’

Rob Hall

UK Partnerships Director

Why do you love working at ActionCOACH?

Everyone is truly committed to helping businesses and their owners be as great as they want to be. It is just amazing to work in a culture where we can get things done, make a difference to peoples’ lives and truly support each other to be a success.

What are your favourite pastimes?

I love being at live events and enjoying the atmosphere, be it football, cricket, music, anything really!

Spending time with the family & friends, especially great family holidays, trying to get the children to experience as many different places as I can.

What are your top three points of culture?

Commitment, Integrity & Abundance

What is your favourite quote?

“It is better to be kind than be right”

Laura Thorburn

Marketing and Events Manager

Why do you love working for ActionCOACH?
Everyone has the same mindset – we are all making a positive difference to the business landscape. The amount of personal development and learning opportunities ActionCOACH offer is incredible and the whole community including employees and franchise owners, are very supportive and a lot of fun.

Tell us something about yourself…
My title is ‘Lady,’ that’s right…I am Lady Laura Thorburn!

Favourite holiday destination…
I love to travel down to Cornwall with my family; this also means that I can take my dog Archie. But my favourite holiday was spending a month in Indonesia!

What’s your favourite quote?
‘If you’re early, you’re on time. If you’re on time, you’re late. If you’re late, you’re a disappointment.’ – James Vincent, Managing Director.

Dhru Parmar

Digital Marketing Executive

Why do you love working for ActionCOACH?
We have an incredible team that gels well together even with our coaches that are spread out all over the country. Hearing client success stories and how they’re able to take their business to the next level is also satisfying to hear.

Tell us something interesting about yourself:
I can drift a car sideways if that’s interesting enough?

What are your favourite pastimes?
Motivational videos, going on long drives and working out.

Favourite holiday destination?
Far too many to list!

What’s your favourite quote?
“There’s a difference in thinking you are a champion and knowing that you are.”
― Matthew McConaughey

Kerry Smith

Recruitment Manager

Why do you love working for ActionCOACH?
I love the ethos and family culture

Tell us something interesting about yourself…
I wouldn’t say interesting, but I do write a list for everything!…And I have a tendency to be a clean freak.

What are you favourite pastimes?
Enjoying time with family and friends

Favourite holiday destination…
Majorca – Only a short flight (for the kids) but it has some amazing beaches.

What are your top three 14 points of culture?
Integrity, Teamwork and Fun

What’s your favourite quote?
‘Confidence comes from competence.’

Becky Jennings

Office Manager

Why do you love working for ActionCOACH?
The people are kind and friendly!

Tell us something interesting about yourself:
I have two guinea pigs, which I adore and love playing with.

What are your four favourite pastimes?
I love listening to music and spending time with my friends and family

Favourite holiday destination:
Cyprus

What are you top three 14 points of culture?
Gratitude, Consistency & Team work

What’s your favourite quote?
‘The best preparation for tomorrow is doing your best today’

Emma Marriott

Office Co-Ordinator

Why do you love working for ActionCOACH?
I love the culture of ActionCOACH. The family feeling. Everyone is so friendly and inviting.

Tell us something interesting about yourself…
I have a cow named after me at my friends farm. I helped calve her and when you call her name, she will come over to the gate for a fuss.

What are your favourite pastimes?
Renovating our house and hog roasting with my boyfriends, parents business.

Favourite holiday destination…
Isle of Man. We found a fantastic restaurant, JACS, in Douglas. Best steaks and beef stroganoff!

What are you top three 14 points of culture?
Ownership, Fun and Teamwork

What’s your favourite quote?
‘Be who you are and say what you feel because those who mind don’t matter and those who matter, don’t mind.’ – Dr. Seuss

Kam Scott ActionCOACH

Kam Scott

UK Client Relations

Kam Scott ActionCOACH

Why do you love working for ActionCOACH?
Since I joined I’ve been introduced to hugely influential and successful people who I’ve taken so much from. I’ve overcome personal demons and felt supported every step of the way. I’ve also cultivated relationships which I’m sure will be a huge part of my life for the long run!

Tell us something interesting about yourself:
I can play 7 musical instruments and also I can do incredible things with a teapot and some bath salts (Ask Julie!)… My Great Uncle (Jack Rowley) is the 4th highest top scorer ever for Manchester United behind Wayne Rooney, Bobby Charlton and Dennis Law.

What are your favourite pastimes?
Performing & watching live music and attending the Theatre of Dreams at the weekend! (should I have put something about my partner here?…)

Favourite holiday destination?
Orlando , Florida! No Question.

What are your top three 14 points of culture?
Fun – Because who wants to be anything else?!
Balance – Everything has a balance and finding the right balance for yourself is critical to happiness and success.
Gratitude – Too many of us humans are never appreciative of “our lot” it’s great to strive for more and something that I’d advise everybody to do! However , it’s equally as important to appreciate the things that we already have/have achieved as they are ultimately what made you the person you are today!

Favourite Quote?
“No amount of money ever bought a second of time” Tony Stark

James Ashlin

Photographer & Videographer

Why do you love working for ActionCOACH?
I think the best thing about working for ActionCOACH has got to be the education! I’m lucky enough to travel all around the UK filming client growth stories every week. Everywhere I travel, I learn something new and exciting that helps my own career development in many different ways!

Tell us something interesting about yourself:
One day I want to win an award at BEF with my own successful photography and video company. With help of course from my very own ActionCOACH.

What are your favourite pastime?
I love spending time with my family and friends or relaxing at home with my girlfriend. I’m also obsessed with going abroad and travelling! I love meeting new people from different cultures along the way and documenting all of it through my love of photography and video!

Favourite holiday destination:
I think Phong Nha in Vietnam is the most beautiful and exciting place I have ever been to! So far…

What are your top three 14 points of culture?
Commitment, Team Work and Fun

What’s your favourite quote?
‘In the middle of difficulty lies opportunity’

Rainy Bradley

Recruitment Co-Ordinator

Why do you love working for ActionCOACH?
The Coaches, The Coaches, The Coaches

Tell us something interesting about yourself:
Ian Christelow always feels my ability to sing in Japanese is interesting. However the pantomime that I wrote and directed was perhaps a body of work that I am most proud of. ‘Nautical but Nice.’

What are your favourite pastimes?
Used to be Amateur Dramatics but since losing my title of ‘The best dancer in Norfolk possibly the world’ I now quiz 3 or 4 times a month so am open to bribes on ActionCOACH events to team up with my coaches. Mad cat lady too (it comes to us all).

Favourite holiday destination:
Holidays have never played a part of life as in my childhood, my parents ran several small businesses that were not able to run without them…but my favourite place is North Norfolk. ‘Norwich being the place where the most beautiful girls are born!’

What are your top 14 points of culture?
Abundance…I love seeing how the coaches support each other. Consistency…I hope that’s something I strive to achieve. Fun…What else?

What’s your favourite quote?
‘I don’t care if your ambition is to empty bins…just make sure you are the best at what you do…Captain Frank Burton (my father)

Anita Fairweather

Finance Manager

Why do you love working for ActionCOACH?
ActionCOACH is always growing and evolving which I find challenging, also I work with a great bunch of ladies.

Tell us something interesting about yourself:
I have three amazing (grown up) children.

What are your favourite pastimes?
Spending time with my family, watching films, cooking, and walking in the Lake District.

What are your top three 14 points of culture?
Communication, Team work, and Fun

What’s your favourite quote?
‘Work like you don’t need the money. Love like you’ve never been hurt. Dance like nobody’s watching’

Rachel Kippen

Accounts Assistant

Why do you love working for ActionCOACH?
ActionCOACH is a very diverse and exciting business to be part of.  I also work with a great bunch of ladies!

Tell us something interesting about yourself:
I started running two years ago and I have completed two half marathons to date.  One day I hope to complete the London marathon.

What are your favourite past times?
Spending time with my family and running

Favourite holiday destination:
Alcossebre, Spain

What are your top three 14 points of culture?
Communications, teamwork and fun.

What’s your favourite quote?
There is always room for improvement.

Rachel Woods

Coaches Coach

Why do you love working for ActionCOACH?
The people, the abundance, the drive to change and challenge the status quo.

Tell us something interesting about yourself…
My first public speaking engagement was at the White House in front of President Gerald Ford (I am ancient…)

What are your favourite pastimes?
Cooking, gardening, walking, cycling, going to festivals and concerts.

Favourite holiday destination…
Slovenia

What are you top three 14 points of culture?
Integrity, Ownership and Commitment.

Phil Ball ActionCOACH

Phil Ball

Business Coach and Partnership Manager

Phil Ball ActionCOACH

Why do you love working for ActionCOACH?
Every business owner has the opportunity to change and become exactly what they want to be, ActionCOACH provides a systematic way to do this and it has attracted some of the best people around the world.

Tell us something interesting about yourself:
Before joining ActionCOACH, I played field hockey, I have won 2 national titles, played professionally in Germany & Australia and also competed in European cup finals.

What are your favourite pastimes?
In my spare time I coach the Men’s 1st XI at London Wayfarers HC.

Favourite holiday destination?
To date Greece. Island of Paros

What are your top three 14 points of culture?
Commitment | Abundance | Communication

I believe that you have to be 100% committed to what you set out to do, help as many people as you can around you and communicate in a way that will lead to a positive outcome.

Favourite Quote?
Talent wins games but teamwork and intelligence wins championships – Michael Jordan

Chris Fordy

6 Day Trainer

Why do you love working for ActionCOACH?
Helping business owners achieve the results they truly deserve is extremely rewarding. The culture of our oganisation is second to none.

Tell us something interesting about yourself:
I have traveled extensively around the world, including an 18-month backpacking trip.

What are your favourite pastimes?
Family Time, Skiing, Watching Rugby, Fishing.

Favourite holiday destination:
British Columbia, Canada

What are your top three 14 points of culture?
All of them

What’s your favourite quote?
The more I serve, the more I deserve.

Andrew Kureishy

High Performance Coach

Why do you love working for ActionCOACH?
It’s a fabulous opportunity to help others learn and grow as a person and to have a great life.

What are your favourite pastimes?
Anything to do with music, especially following (some would say stalking!) great Bruce Springsteen across the globe. If I’m not ‘on tour’ then I play a bit of golf and enjoy scuba-diving – but only in warm clear water.

What is your favourite quote?
‘We have two hands for a reason. One to help ourselves, the other to help others.’

Darren Parker

Darren Parker

Business Growth Specialist / Coaches - Coach

Darren Parker

Why do you love working for ActionCOACH?
Because doing my job allows me to interact and team up with business owners, watching them develop, improve and be very successful, is my key motivator

Tell us something interesting about yourself:
I played semi-pro American Football for almost twelve years which led me to be offered a job post in the USA post university

What are your favourite pastimes?
I am a big believer in the healthy body healthy mind attitude and frequent the gym as much as I can, as well as walking my two dogs on a daily basis. I have been a season ticket holder at Sheffield United for years and enjoy the matches with my family. Both myself and my wife have a love for antiques and travel far and wide to buy things.

Favourite holiday destination?
It has to be Ibiza, can’t beat the sunset strip with the family and a cold drink

What are your top three 14 points of culture?
Fun, Integrity, Communication

What’s your favourite quote?
“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbour, catch the trade winds in your sails. Explore, Dream, Discover.” – Mark Twain

Tim Holdsworth ActionCOACH

Tim Holdsworth

Business Growth Specialist

Tim Holdsworth ActionCOACH

Why do you love working for ActionCOACH?
I like helping business owners realise their dreams and live the life they deserve.

Tell us something interesting about yourself:
I stated my career as an Advertising and Commercial photographer shooting cars for manufacturers.

What are your favourite pastimes?
Spending time with my family is front and central, they are my inspiration for everything I do. When I’m in trouble I have a workshop I retreat to where I pretend to be a carpenter, I mainly make a lot of sawdust in there and not much else.

Favourite holiday destination?
Maldives…but then Northumberland is just as beautiful and there is nobody there.

What are your top three 14 points of culture?
Ownership, Abundance, Fun

What’s your favourite quote?
“If you think you can do a thing, or you think you can’t, you’re right”. Henry Ford

Mark Colbourne

Mark Colbourne MBE

Business Coach & UK Ambassador

Mark Colbourne

Why do you love working for ActionCOACH?
Helping business owners and entrepreneurs to achieve the epic results they truly deserve, is extremely rewarding and satisfying. The winning culture of our organisation is second to none and one that many companies can look up to.

Tell us something interesting about yourself:
I proudly represented ParalympicsGB at the London 2012 Paralympic Games in the sport of cycling and went on to break two world records in one day to win Gold.

What are your favourite pastimes?
I enjoy keeping fit. Helping charity organisations. Watching sport. Travelling to new places.

Favourite holiday destination?
Costa Blanca.

What are your top three 14 points of culture?
Integrity • Team Work • Fun

What’s your favourite quote?
Excellence is not an act. It is a habit.

ActionCOACH Mascots

Archie

Hi, I’m Archie and I love food! I like telling my friends off when they are fighting and my special important job is guarding! My favourite past times include, eating, snoozing, eating, running around and eating.

 

Flint

Hi, I am Flint. I may be small but I am definitely the leader of the bunch. I love telling my friends what to do and digging! My favourite past times are cuddles with my humans and nicking my sisters food.

 

Molly

Hi hi hi. I’m Molly. I love play fighting. I love big cuddles. I love food. I love outside. I love the rain. I love giving big sloppy kisses. I love sleeping. I love chewing things. I love everything and I love everyone!

Our

Story

Read the global story from ActionCOACH Founder Brad Sugars and read how personal financial success is not the only motivation that drives Ian Christelow, the master franchisor for ActionCOACH in the UK.

Our

Vision & Mission

What drives the business forward from day to day? A strong mission with a clear focus, helps to remind us what we are doing and why. The Vision we support is "World Abundance through Business Re-Education".

Our 14 Points of

Culture

Over the past two decades, ActionCOACH has served thousands of businesses and their owners around the world and in every category imaginable. Our 14 points of culture consists of the values, beliefs, attitudes and behaviours that the clients, Action Coaches and support team use on a daily basis in their work.

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