Meet The Team & Our Office Mascots! | ActionCOACH UK

Dedicated business experts

Meet The Team

Brad Sugars ActionCOACH

Brad Sugars

Founder

Brad Sugars ActionCOACH
Brad Sugars is the Founder, Chairman and President of ActionCOACH, the world’s number one business coaching firm with more than 1,000 offices in 50 countries. Not only did he guide the company to new levels of growth over the past several years, he also set direction in terms of vision and strategy for ActionCOACH worldwide. He is also responsible for the company’s culture – enrolling and inspiring the entire ActionCOACH team to live and abide by our 14 Points of Culture, guidelines that help set ActionCOACH apart as a company and that truly make it the world’s leading business coaching firm.

Ian Christelow

Chairman & Co-Founder

Why do you love working for ActionCOACH?
The people and the difference our team makes.

Tell us something interesting about yourself:
I played Perchik in Fiddler on The Roof at The Basildon Towngate Theatre in 1997, everything since has been easier!

What are your favourite past times?
Being with our girls, tennis and cricket

What are your top three 14 points of culture?
Commitment – there’s a reason why it’s number 1, followed by Teamwork and Fun for obvious reasons.

What’s your favourite quote?
“We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.” – Jim Rohn

Julie Wagstaff

CEO

Why do you love working for ActionCOACH?
For me it’s all about making a difference, before developing the UK franchise with Ian, I was a coach myself and I love seeing the benefit that coaching can bring to businesses and owners and their families.

Tell us something interesting about yourself:
It was an honour to be invited on the Millionaire Panel at the UK launch of the movie ‘Think + Grow Rich’ by Napoleon Hill.

What are your favourite pastimes?
I love travelling with my family and friends and I am an avid Amazon shopper.

Favourite holiday destination?
St Lucia or New York

What are your top three 14 points of culture?
Fun, Team Work and Systems

James Vincent

Coach Performance Director

Why do you love working for ActionCOACH?
Well in short ActionCOACH is all about abundance and helping others succeed, has a massive vision, and is at the forefront of business and personal growth…who wouldn’t love working here!

What are your favourite pastimes?
Playing games and having fun with my children. Nothing better than a summer day in the back garden playing all day long. BBQ, fun, smiles, laughter and many games!
Plus…fine single malt, taking my beautiful wife out for nice meals, family holidays and watching action movies!

What are your top three 14 points of culture?
Commitment, Excellence and Abundance

What’s your favourite quote?
‘Get busy living or get busy dying’

Craig Jackson

UK Partnerships Director

Why do you love working for ActionCOACH?
Helping SME’s reach their goals, job creation and playing my part in helping the economy grow

Tell us something interesting about yourself:
I proposed to my wife live on Sky Sports (luckily she said yes)

What are your favourite pastimes?
Rugby League (Halifax), Kitesurfing, Skiing, Family time with 2 kids keeping me busy

Favourite holiday destination?
Maui (Hawaii) learnt to kitesurf on this one.

What are your top three 14 points of culture?
Teamwork, Success & Fun (work hard / play hard)

Favourite Quote?
”Life isn’t about waiting for the storm to pass. It’s about learning how to dance in the rain”  – Vivian Greene

Laura Thorburn

Marketing Manager

Why do you love working for ActionCOACH?
Everyone has the same mindset – we are all making a positive difference to the business landscape. The amount of personal development and learning opportunities ActionCOACH offer is incredible and the whole community including employees and franchise owners, are very supportive and a lot of fun.

Tell us something about yourself…
My title is ‘Lady,’ that’s right…I am Lady Laura Thorburn!

Favourite holiday destination…
I love to travel down to Cornwall with my family; this also means that I can take my dog Archie. But my favourite holiday was spending a month in Indonesia!

What’s your favourite quote?
‘If you’re early, you’re on time. If you’re on time, you’re late. If you’re late, you’re a disappointment.’ – James Vincent, Managing Director.

Becky Jennings

Office Manager

Why do you love working for ActionCOACH?
The people are kind and friendly!

Tell us something interesting about yourself:
I have two guinea pigs, which I adore and love playing with.

What are your four favourite pastimes?
I love listening to music and spending time with my friends and family

Favourite holiday destination:
Cyprus

What are your top three 14 points of culture?
Gratitude, Consistency & Team work

What’s your favourite quote?
‘The best preparation for tomorrow is doing your best today’

Kam Scott ActionCOACH

Kam Scott

ActionCOACH University Trainer

Kam Scott ActionCOACH

Why do you love working for ActionCOACH?
Since I joined I’ve been introduced to hugely influential and successful people who I’ve taken so much from. I’ve overcome personal demons and felt supported every step of the way. I’ve also cultivated relationships which I’m sure will be a huge part of my life for the long run!

Tell us something interesting about yourself:
I can play 7 musical instruments and also I can do incredible things with a teapot and some bath salts (Ask Julie!)… My Great Uncle (Jack Rowley) is the 4th highest top scorer ever for Manchester United behind Wayne Rooney, Bobby Charlton and Dennis Law.

What are your favourite pastimes?
Performing & watching live music and attending the Theatre of Dreams at the weekend! (should I have put something about my partner here?…)

Favourite holiday destination?
Orlando , Florida! No Question.

What are your top three 14 points of culture?
Fun – Because who wants to be anything else?!
Balance – Everything has a balance and finding the right balance for yourself is critical to happiness and success.
Gratitude – Too many of us humans are never appreciative of “our lot” it’s great to strive for more and something that I’d advise everybody to do! However , it’s equally as important to appreciate the things that we already have/have achieved as they are ultimately what made you the person you are today!

Favourite Quote?
“No amount of money ever bought a second of time” Tony Stark

Dhru Parmar

Digital Marketing Executive

Why do you love working for ActionCOACH?
We have an incredible team that gels well together even with our coaches that are spread out all over the country. Hearing client success stories and how they’re able to take their business to the next level is also satisfying to hear.

Tell us something interesting about yourself:
I can drift a car sideways if that’s interesting enough?

What are your favourite pastimes?
Motivational videos, going on long drives and working out.

Favourite holiday destination?
Gold Coast, Australia

What’s your favourite quote?
“There’s a difference in thinking you are a champion and knowing that you are.”
― Matthew McConaughey

James Ashlin

Photographer & Videographer

Why do you love working for ActionCOACH?
I think the best thing about working for ActionCOACH has got to be the education! I’m lucky enough to travel all around the UK filming client growth stories every week. Everywhere I travel, I learn something new and exciting that helps my own career development in many different ways!

Tell us something interesting about yourself:
One day I want to win an award at BEF with my own successful photography and video company. With help of course from my very own ActionCOACH.

What are your favourite pastime?
I love spending time with my family and friends or relaxing at home with my girlfriend. I’m also obsessed with going abroad and travelling! I love meeting new people from different cultures along the way and documenting all of it through my love of photography and video!

Favourite holiday destination:
I think Phong Nha in Vietnam is the most beautiful and exciting place I have ever been to! So far…

What are your top three 14 points of culture?
Commitment, Team Work and Fun

What’s your favourite quote?
‘In the middle of difficulty lies opportunity’

Keely Smith

Social Media Executive

Why do you love working for ActionCOACH?
Everyone is extremely welcoming and helpful. It’s a well-put-together team that ensures a smooth running of operations.

Tell us something interesting about yourself:
I worked backstage as a makeup artist for London Fashion Week 2019

What are your four favourite pastimes?
Spending time with my family and friends, and walking my dog down by the canals

Favourite holiday destination:
Ljubljana, Slovenia. For a capital city, it has amazingly clean air, coupled with beautiful architecture and culture embedded throughout.

What are your top three 14 points of culture?
Fun, Balance, Commitment

What’s your favourite quote?
‘The biggest adventure you can ever take is to live the life of your dreams- Oprah Winfrey

Andrew Martin

Content Creation Manager

Why do you love working for ActionCOACH?

What makes ActionCOACH truly special is the lasting positive impact it has on people’s businesses and personal lives. It allows them to be happier, more productive and takes those all-important steps towards accomplishing their dreams.

I love creating videos and content that really showcases what ActionCOACH and Action Coaches are able to accomplish and what they DO accomplish. It’s a fantastic place to work!

Favourite holiday destination:
New York City (a.k.a the best place on Earth)

What are your top three 14 points of culture?
1) Fun – You’ve got to have fun in life, otherwise, what’s the point of being here?
2) Education – The thought of who I’ll be in a day, a week, a month, a year is very exciting to me. Always look to develop
yourself, learn from others and broaden your horizons.
3) Success – Nothing feels better than working hard and achieving that win/win scenario.

What’s your favourite quote?

“Success is not to be pursued; it is to be attracted by the person you become…” – Jim Rohn

Natalie Faulkner

Direct Mail Operative

Why do you love working for ActionCOACH?
I love working for ActionCOACH because as well as working I can have fun. I have great Coworkers/Manager that are always there for me. I’ve made lifelong friends along the way & I’ve learnt so many new things about myself & my job role.

Tell us something interesting about yourself:
I’m a twin.

What are your favourite pastimes?
I love to see my family, watch Netflix & cook.

Favourite holiday destination?
Greece

What are your top 14 points of culture?
Fun, Communication & Teamwork.

What’s your favourite quote?
“Do more of what makes you happy”

Phil Ball ActionCOACH

Phil Ball

Business Coach and Partnership Manager

Phil Ball ActionCOACH

Why do you love working for ActionCOACH?
Every business owner has the opportunity to change and become exactly what they want to be, ActionCOACH provides a systematic way to do this and it has attracted some of the best people around the world.

Tell us something interesting about yourself:
Before joining ActionCOACH, I played field hockey, I have won 2 national titles, played professionally in Germany & Australia and also competed in European cup finals.

What are your favourite pastimes?
In my spare time I coach the Men’s 1st XI at London Wayfarers HC.

Favourite holiday destination?
To date Greece. Island of Paros

What are your top three 14 points of culture?
Commitment | Abundance | Communication

I believe that you have to be 100% committed to what you set out to do, help as many people as you can around you and communicate in a way that will lead to a positive outcome.

Favourite Quote?
Talent wins games but teamwork and intelligence wins championships – Michael Jordan

Tim Holdsworth ActionCOACH

Tim Holdsworth

Strategic Partnership

Tim Holdsworth ActionCOACH

Why do you love working for ActionCOACH?
I like helping business owners realise their dreams and live the life they deserve.

Tell us something interesting about yourself:
I stated my career as an Advertising and Commercial photographer shooting cars for manufacturers.

What are your favourite pastimes?
Spending time with my family is front and central, they are my inspiration for everything I do. When I’m in trouble I have a workshop I retreat to where I pretend to be a carpenter, I mainly make a lot of sawdust in there and not much else.

Favourite holiday destination?
Maldives…but then Northumberland is just as beautiful and there is nobody there.

What are your top three 14 points of culture?
Ownership, Abundance, Fun

What’s your favourite quote?
“If you think you can do a thing, or you think you can’t, you’re right”. Henry Ford

Rachel Kippen

Accounts Assistant

Why do you love working for ActionCOACH?
ActionCOACH is a very diverse and exciting business to be part of.  I also work with a great bunch of ladies!

Tell us something interesting about yourself:
I started running two years ago and I have completed two half marathons to date.  One day I hope to complete the London marathon.

What are your favourite past times?
Spending time with my family and running

Favourite holiday destination:
Alcossebre, Spain

What are your top three 14 points of culture?
Communications, teamwork and fun.

What’s your favourite quote?
There is always room for improvement.

Demi Broughton

Executive Assistant to James Vincent

Demi Broughton

Why do you love working for ActionCOACH?
I love working for ActionCOACH because they enable and encourage my characteristic traits in their environment. ActionCOACH values it’s team as real people with real behaviours and goals.

Tell us something interesting about yourself:
I play the piano and ukulele. I’m also a ballerina outside of work.

What are your favourite past times?
Dancing around the world with the Royal Academy of Dance.

Favourite holiday destination:
Germany.

What are your top three 14 points of culture?
Education, Systems and Balance.

What’s your favourite quote?
“Can’t doesn’t exist; you will try though you do not think you’ll succeed.”

Rainy Bradley

Recruitment Co-Ordinator

Why do you love working for ActionCOACH?
The Coaches, The Coaches, The Coaches

Tell us something interesting about yourself:
Ian Christelow always feels my ability to sing in Japanese is interesting. However the pantomime that I wrote and directed was perhaps a body of work that I am most proud of. ‘Nautical but Nice.’

What are your favourite pastimes?
Used to be Amateur Dramatics but since losing my title of ‘The best dancer in Norfolk possibly the world’ I now quiz 3 or 4 times a month so am open to bribes on ActionCOACH events to team up with my coaches. Mad cat lady too (it comes to us all).

Favourite holiday destination:
Holidays have never played a part of life as in my childhood, my parents ran several small businesses that were not able to run without them…but my favourite place is North Norfolk. ‘Norwich being the place where the most beautiful girls are born!’

What are your top 14 points of culture?
Abundance…I love seeing how the coaches support each other. Consistency…I hope that’s something I strive to achieve. Fun…What else?

What’s your favourite quote?
‘I don’t care if your ambition is to empty bins…just make sure you are the best at what you do…Captain Frank Burton (my father)

Louise Gibson

Accounts Administrator

Why do you love working for ActionCOACH?
I work with a great team of people across both offices.

Tell us something interesting about yourself:
I have been compiling my family tree since the age of 13 when my Aunty introduced me to family history.

What are your four favourite pastimes?
Spending time with friends & family, watching my eldest son perform in the theatre and my youngest son play football, and holidays.

Favourite holiday destination:
We have been lucky enough to have some great holidays but Australia and California stand out.

What are your top three 14 points of culture?
Teamwork, Balance and Fun.

What’s your favourite quote?
Look for a little bit of happiness in each day.

Chris Fordy

ActionCOACH University Trainer

Why do you love working for ActionCOACH?
Helping business owners achieve the results they truly deserve is extremely rewarding. The culture of our oganisation is second to none.

Tell us something interesting about yourself:
I have traveled extensively around the world, including an 18-month backpacking trip.

What are your favourite pastimes?
Family Time, Skiing, Watching Rugby, Fishing.

Favourite holiday destination:
British Columbia, Canada

What are your top three 14 points of culture?
All of them

What’s your favourite quote?
The more I serve, the more I deserve.

Andrew Kureishy

High Performance Coach

Why do you love working for ActionCOACH?
It’s a fabulous opportunity to help others learn and grow as a person and to have a great life.

What are your favourite pastimes?
Anything to do with music, especially following (some would say stalking!) great Bruce Springsteen across the globe. If I’m not ‘on tour’ then I play a bit of golf and enjoy scuba-diving – but only in warm clear water.

What is your favourite quote?
‘We have two hands for a reason. One to help ourselves, the other to help others.’

Abi Dobson

Direct Mail Operative

Why do you love working for ActionCOACH?
I love working for ActionCOACH as it’s like another family, they are always there to help/guide, I’ve learnt new things about myself and my job role.

Tell us something interesting about yourself:
Something interesting about me is I make the best cup of tea 🙂

What are your favourite pastimes?
My favourite past time is walking.

Favourite holiday destination?
Favourite holiday destination is Turkey

What are your top three 14 points of culture?
Three points of culture… Communication, fun, Teamwork

Favourite Quote?
If at first, you don’t succeed try, try and try again.

Andy Hemming

ActionCOACH University Trainer

Why do you love working for ActionCOACH?
It’s an immense privilege to share peoples’ journey and watch them transform their business and their life.

Tell us something interesting about yourself:
I’ve never worked more than 3 days a week in ActionCOACH.

What are your four favourite pastimes?
Running, cycling, walking in the mountains

Favourite holiday destination:
Too many to mention, activity dependent

What are your top three 14 points of culture?
Integrity, Education, Balance

What’s your favourite quote?
The bad news is, time flies. The good news is, you’re the pilot.

Anita Fairweather

Finance Manager

Why do you love working for ActionCOACH?
ActionCOACH is always growing and evolving which I find challenging, also I work with a great bunch of ladies.

Tell us something interesting about yourself:
I have three amazing (grown up) children.

What are your favourite pastimes?
Spending time with my family, watching films, cooking, and walking in the Lake District.

What are your top three 14 points of culture?
Communication, Team work, and Fun

What’s your favourite quote?
‘Work like you don’t need the money. Love like you’ve never been hurt. Dance like nobody’s watching’

Tay Egan ActionCOACH

Tay Egan

Executive PA to Ian Christelow

Tay Egan ActionCOACH

Why do you love working for ActionCOACH?
ActionCOACH is a great place to work, everyone is professional and has an approachable attitude.

Tell us something interesting about yourself:
I am a Reiki Master and run my own holistic healing practice as well as studying Reflexology. I also co-host a Full Moon community on Facebook called On the Brightside which meets via Zoom twice a month (on the New and Full Moons) and we also run several woodland retreat days per year called Retreat to the Woods.

What are your four favourite pastimes?
Wild Swimming, Camping/ Festivals, Fancy Dress (at festivals) and Snowboarding

Favourite holiday destination:
We have lots of friends who live in Woolacombe and have been visiting for 16 years. We go camping there with a large group and there is always a big reunion gathering with the locals while we are there. My husband and I spent time travelling in India for our honeymoon and it will always be a special place for us.

What are your top three 14 points of culture?
Ownership – I believe that I should take ownership of my own actions, words, work, responsibilities and where relevant, mistakes. Gratitude – I remain thankful every day for the blessings in my life and this continues to attract new and positive opportunities for me. Abundance – I believe in the energy of abundance. Reiki is all about setting positive intentions to manifest abundance into your life. Since I have been practising this, my life has been flowing forward with opportunities and positivity.

What’s your favourite quote?
“What you think, You Become. What you feel, You Attract. What you imagine, You Create” – Buddha

Rachel Woods

Coaches Coach

Why do you love working for ActionCOACH?
The people, the abundance, the drive to change and challenge the status quo.

Tell us something interesting about yourself…
My first public speaking engagement was at the White House in front of President Gerald Ford (I am ancient…)

What are your favourite pastimes?
Cooking, gardening, walking, cycling, going to festivals and concerts.

Favourite holiday destination…
Slovenia

What are your top three 14 points of culture?
Integrity, Ownership and Commitment.

Dona Gjinovci

Social Media Graphic Designer

Why do you love working for ActionCOACH?
I love working for ActionCOACH because of the wonderful people in the team. They’re so friendly, supportive, and professional. It’s really motivating working with such a positive team.

Tell us something interesting about yourself:
I’m originally from Kosovo. I was born there but have lived in the UK for 23 years.

What are your four favourite pastimes?
I really enjoy photography and dedicate a lot of my free time to taking photos and I have also recently taken up sewing. I also enjoy spending a lot of my time with my friends.

Favourite holiday destination:
I haven’t been to many places; I really enjoy going to Albania with my family because of how beautiful it is. One place I would absolutely love to go however is Italy.

What are your top three 14 points of culture?
Education, Teamwork, Fun

What’s your favourite quote?
”The secret to doing anything is believing that you can do it. Anything that you believe you can do
strong enough, you can do. Anything. As long as you believe”  Bob Ross

Gary J Keating - Business Growth Coach

Gary Keating

ActionCOACH University Trainer

Why do you love working for ActionCOACH?
Changing peoples lives and seeing how learning to run a business can be so cathartic for coachees.

Tell us something interesting about yourself…
I never had a “job” and been in business since I was age 16

What are your favourite pastimes?
Reading, Golf, collecting books, own Race Horses and Cars and part time Farming.

Favourite holiday destination…
Thailand

What are your top three 14 points of culture?
Fun, communication and Abundance

What’s your favourite quote?
The language of business is logic.

Jessica Lee-shield

Office Junior

Why do you love working for ActionCOACH?
I love how friendly and welcoming the team is!

Tell us something interesting about yourself:
I have a golden retriever called Poppy who is very loving.

What are your four favourite pastimes?
Spending time with family and friends and travelling to new places.

Favourite holiday destination:
I love the scenery in Cornwall. Although my favourite travelling experience was spending two weeks in Bangladesh in a remote village.

What are your top three 14 points of culture?
Education, Balance and Teamwork.

What’s your favourite quote?
“The way to get started is to quit talking and begin doing.”

ActionCOACH Mascots

Archie

Hi, I’m Archie and I love food! I like telling my friends off when they are fighting and my special important job is guarding! My favourite past times include, eating, snoozing, eating, running around and eating.

 

Flint

Hi, I am Flint. I may be small but I am definitely the leader of the bunch. I love telling my friends what to do and digging! My favourite past times are cuddles with my humans and nicking my sisters food.

 

Molly

Hi hi hi. I’m Molly. I love play fighting. I love big cuddles. I love food. I love outside. I love the rain. I love giving big sloppy kisses. I love sleeping. I love chewing things. I love everything and I love everyone!

Our

Vision & Mission

What drives the business forward from day to day? A strong mission with a clear focus, helps to remind us what we are doing and why. The Vision we support is "World Abundance through Business Re-Education".

Our

Story

Read the global story from ActionCOACH Founder Brad Sugars and read how personal financial success is not the only motivation that drives Ian Christelow, the master franchisor for ActionCOACH in the UK.

Our 14 Points of

Culture

Over the past two decades, ActionCOACH has served thousands of businesses and their owners around the world and in every category imaginable. Our 14 points of culture consists of the values, beliefs, attitudes and behaviours that the clients, Action Coaches and support team use on a daily basis in their work.

By clicking submit you are agreeing to the Terms and Conditions.