A client of mine recently converted 6 leads into buying customers in a straight run. So what? Well they operate in a mature, very competitive and price-sensitive market, and they had recently raised their prices.
All this had been achieved after a coaching session on the sales process and what to say and do when in front of the potential customer. A combination of lots of little steps leading to very significant business – in my experience of working with loads of business owners, this is what works – there is no single magic solution.
And for me, massive satisfaction that I was able to support a business owner achieve success – this is what makes it all worth while!