Mission Possible

Your mission is a statement of how your company will go about achieving its vision, or common goal.

Think of your vision as the peak of the mountain where you and your team are striving to get to. Your mission is an action-orientated statement setting out the purpose of your business, how you’ll go about working with your customers and why your customers would choose you over your competition. In essence your mission statement is the path your business will take to get to the peak of the mountain.

You’ll want to break your mission statement down into four areas, with a few sentences clearly spelling out each of the following:

  1. Who you are as a business
  2. What business you are in
  3. Who your customers are
  4. What makes you different from your competition

Questions to ask when developing your mission

When developing your mission statement, consider the following questions:

  • As a team, what do you want more of?
  • As a team, what do you want less of?
  • What kinds of relationships do you want to have with: your customers, your suppliers, your shareholders, your competitors, your community and your employees?

Reviewing your mission statement

Once you’ve created an initial draft of your mission statement, review it against the following:

  • Is your mission statement future-orientated?
  • Is your mission statement action-orientated?
  • Will your mission statement lead to a better future for your business?
  • Is your mission statement consistent with your values?
  • Does your mission statement set standards of excellence?
  • Does your mission statement clarify purpose and direction?
  • Does your mission statement inspire enthusiasm and encourage commitment across your team?
  • Does your mission statement set you apart from your competition?
  • Will your mission statement enable you to achieve your vision or common goal?
  • Is your mission statement ambitious enough?
  • Are you and your team excited about your mission statement?

Involving your team

One of the keys to creating a high performance team is ensuring the 100% involvement and inclusion of each and every member of your team. Therefore, you’ll want to involve your team in the development of your mission statement. At the very minimum, you’ll want to have each team member review and comment on your draft mission statement before you finalise it and set it in stone.

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