LinkedIn is the top-rated social network for lead generation. It gives you the ability to nurture existing connections, build new relationships and grow your brand through word-of-mouth.

Your LinkedIn profile is akin to your personal CV. Therefore, you should make sure it is as good as it can be, whilst posting consistently and adding value to your connections through engagement and quality content.

Create a winning LinkedIn strategy for your business with these top tips:
  1. Set up and manage your Company Profile
  2. Encourage your employees to connect with your company’s LinkedIn Page
  3. Publish valuable content, on a consistent basis
  4. Take advantage of LinkedIn Groups
  5. Learn from LinkedIn Analytics and insights

Rather than focusing on followers and numbers of connections, think about how you can use the above LinkedIn marketing tools to uncover new opportunities to grow.

For support, advice and training on LinkedIn, get in touch with us today here.