The more specific and unique your product or service is, the more niche it becomes. Specialising in something so particular can be a challenge, as you are operating in a smaller marketplace. However, it also has its advantages such as brand loyalty, less competition and the opportunity to be the market leader.
To effectively market a niche product / service, you will need to stand out. So, how can you succeed in a niche market?
- REFINE YOUR BRAND
Niche services and products are not designed to cater to all consumers. It is important to hone your branding, tailoring it to a specific audience. What makes your brand truly unique? Does your branding and messaging reflect your audiences needs?
- DO YOUR RESEARCH!
You will need to research your competitors, as well as firmly establish your ‘ideal customer’ profile. It is important to know the market place and your consumer behaviour in order to truly stand out.
- USE SOCIAL MEDIA MARKETING
Social Media is one of the easiest and most effective ways to promote your brand and connect with your audience. Just like refining your brand, your Marketing strategy must be clear and targeted.
Stay on top of the trends in your particular market place, as well as in similar industries. It is important for you and your brand to remain relevant.
- USE EXPERTISE
You are operating in a specialist market so use the knowledge and expertise of a Business and Marketing expert to ensure you achieve success and fulfil your potential.
In summary, if you are offering a specific product or service, your Business and Marketing plan should also be specific. Don’t underestimate the power of feedback and expertise, and use Social Media to engage with your target audience.
About Jonathan Keable
I am the Chairman of FSB Plymouth, a Business Coach and the Managing Director of Business Success SW. For a no-obligation chat about your Business and / or Marketing, please get in touch: 01752 220 377.