Building a great Marketing strategy top tips

by Liane Oomrigar

“For a business not to Market is like winking in the dark. You know what you are doing but no one else does.” – Stuart H. Britt

Having a great Marketing strategy in place is key to any business growing and tends to be one of the things that challenges business owners the most. So, what makes for a good Marketing strategy?…here are my top tips:

1. Have at least 10 strategies running in your business at any one time
You can build this up slowly over time, but aim to have a diverse set of strategies running so that if one is not working the others continue to bring you leads.
2. Patience
Marketing takes time, patience and can be trial and error. If something is not working try doing it differently or adding to your strategy before stopping it.
3. Marketing should be an investment not an expense
Make sure you are getting a good return in terms of sales v investment in Marketing.
4. Test and measure!
Always know your numbers! It’s key that you track the number of Leads, clients and Marketing investment for each strategy.
5. Know your target market
Marketing is all about educating and communicating, understand who your potential customers are and what they need and tailor your marketing to them.

For more information or a gifted coaching session to see how you can start to put together a great marketing plan for business please contact me on lianeoomrigar@actioncoach.com.

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Top tips to successfully manage your Cashflow

When I speak to businesses owners, financials tend to be the one thing they are most worried about in their business.

The place to start is always with putting in place a great Cashflow forecast and it doesn’t need to be complicated.  I see financials as the window to your company, the facts and figures show us exactly where the business is and where it is headed.

This then helps us to manage and deal upfront with any issues, measure growth and build a successful and stable business.  Wherever your finances are these are my top tips for getting started:

1. Simply put a Cashflow measures the money coming in and out of your business bank account on a monthly basis.  When putting a Cashflow together consider what income you have received from sales and what you have paid out of the company that month for expenses.
2. Use the Cashflow forecast as a tool to make sound financial decisions in your business.  It should allow you to instantly see if your business can support that extra member of staff or product purchase.
3. Get some simple to use bookkeeping software to help you manage your books and save you time.  There are great programs like Xero, QuickBooks and Sage Cloud.
4. Don’t be afraid – facts are better than fiction, get a real picture of where your sales are coming from and what your business expenses are and know that there are so many strategies, we can use to manage them, so understanding them is the key to improving them.
5. Review and update your Cashflow each month so that you have an accurate and up to date picture of where the business is and where it is headed.

For more information or a gifted coaching session to see how you can start to put together a set of financials for your business please contact me on lianeoomrigar@actioncoach.com.