I often hear Business Owners make this statement to me. They describe how they are doing okay and have achieved organic growth through referrals. They say “I tried advertising in the past and I wasted my money. I got little out of it.”
It’s interesting to hear this because what I respond with at some point in the discussion is,
All Businesses have natural ceilings which are linked to the skills and competencies of the Leadership team and Owner.
But that’s not before they tell me that they very rarely have the following
- A Marketing Plan and Strategies.
- Clarity of Target Markets and their needs.
- A deep understanding of the Company’s Purpose and USP.
But these 3 points are pointless without a fundamental skill and discipline.
The ability to Test and Measure.
This is Why. The greatest business people and marketers are not necessarily the smartest or most innovative. Most simply understand the concept of testing and measuring. When you are testing and measuring, there is no failure (except the failure to record your results and analyse them).
Every step brings you one step closer to the right formula, and the right approach. If you approach your marketing expecting everything to work the first time, you’ll be bitter and twisted when you discover it doesn’t. You may give up before you should. Remember this: marketing has certain rules, but it’s still largely trial and error. You give it your best guess, then find out for sure.
It’s essential that you meticulously record every result. It’s extra work, but you’ll be glad when you have a marketing strategy which you know will produce results. That confidence only comes from testing and measuring.
Learn to do this and Marketing becomes fun and guarantees the ROI.
Plus you discover new ceilings to push through!
If you want to learn more about my Coaching Programs call 07837023649 or message me on LinkedIn.
Options include weekly or monthly 1:1 Coaching sessions, Mentor Clubs and Group Coaching activities depending on what suits your needs and level of investment.
