Brad Sugars is the Founder, Chairman and President of ActionCOACH, the world’s number one business coaching firm with more than 1,000 offices in 50 countries. Not only did he guide the company to new levels of growth over the past several years, he also set direction in terms of vision and strategy for ActionCOACH worldwide. He is also responsible for the company’s culture – enrolling and inspiring the entire ActionCOACH team to live and abide by our 14 Points of Culture, guidelines that help set ActionCOACH apart as a company and that truly make it the world’s leading business coaching firm.

Why do you love working for ActionCOACH?
The people and the difference our team makes.

Tell us something interesting about yourself:
I played Perchik in Fiddler on The Roof at The Basildon Towngate Theatre in 1997, everything since has been easier!

What are your favourite past times?
Being with our girls, tennis and cricket

What are your top three 14 points of culture?
Commitment – there’s a reason why it’s number 1, followed by Teamwork and Fun for obvious reasons.

What’s your favourite quote?
“We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.” – Jim Rohn

Why do you love working for ActionCOACH?
Well in short ActionCOACH is all about abundance and helping others succeed, has a massive vision, and is at the forefront of business and personal growth…who wouldn’t love working here!

What are your favourite pastimes?
Playing games and having fun with my children. Nothing better than a summer day in the back garden playing all day long. BBQ, fun, smiles, laughter and many games!
Plus…fine single malt, taking my beautiful wife out for nice meals, family holidays and watching action movies!

What are your top three 14 points of culture?
Commitment, Excellence and Abundance

What’s your favourite quote?
‘Get busy living or get busy dying’