A change for the better

Meeting ActionCOACH

“I was introduced to ActionCOACH after enquiring

about funding options at a local business growth event.

They realised I would benefit from talking to an Action

Coach with experience in this area before I committed

to borrowing large sums of money. We struck up a

friendship immediately and we started weekly one-to-one

coaching in April.”

 

First Improvements

“She initially encouraged me to look at my business in

detail – the team, the financials, the systems – getting

clarity and focus on the priorities. I had gone to the event

thinking I needed an investor but once I understood

the numbers, I realised it wasn’t needed at this point. I

started to develop stronger plans for the future and I was

surprised by the progress.

“My partner joined the company when the Action

coaching began. He had been working shifts in the oil

industry and we realised that we would really benefit from

him managing the warehouse – not just financially but it

would also improve our work-life balance. This was just

the start of putting in key team members. With just these

initial improvements, the business grew from £2.5 million

to £3.5 million turnover – concentrating on team, not

sales!”

Ongoing Coaching

“Our three-year plan is to increase the turnover to a

minimum of £10 million with the backing of investors to

secure the success of our rapid forecasted growth. That

also means we must have the best systems and the best

customer service. The recent investment of £100,000 in

a Magento based e-commerce system, which facilitates

the scaling of our web presence in various markets in

different languages and currencies, has led to significant

improvements on all levels of sales, conversion and

reporting.

“My Action Coach continues to introduce me to

experts who can help me grow the business.

I never thought that working with an Action

Coach would open up a whole new network of people to

work with. But most importantly of all, she challenges me

and asks the right questions which prompt me to deliver

the answers I need for my business challenges.

“Despite my initial thoughts, I actually turned down an

offer from an investor and raised finance with HSBC

to take my business to the next level and retain 100%

ownership.”