7 Strategies to turn 2018 into a cr@p year!
⭐ Freestyle it – Plans are for pansies! Go month to month with no dream, vision, goals or targets. You won’t get disappointed. You might even achieve something.
⭐ Measure nothing – There’s no way to know what works and what doesn’t in this marketplace. Just blow a massive load of cash on a random ad campaign & get vague “Brand Awareness” for your investment.
⭐ Practice Seagull Management – Swoop in, make lots of noise, get people angry and upset. Then leave with a lot of confusion.
⭐ Let the Team run themselves – Be hands off… Role Descriptions? Forget it. Everyone digs in and does what’s needed. Never put together any provable KPIs. Don’t invest in any training for them – it’s expensive and they will leave anyway. Just like in 2017.
⭐ Work 70 hours a week – You can’t trust people to do their jobs (see previous strategy), so do it all for them; Leveraging your time is pointless as only you can do the job right.
⭐ Be inconsistent – practice haphazard delivery of products & services. Customers never buy twice anyway, so their experience doesn’t matter.
⭐ Do the Profit Lottery – find out at Year End if you’ve made money or flushed it down the toilet. Monthly Financial reports – Pah!
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