🌈 “There’s a pot of gold at the end of the rainbow!” – Whenever we saw one, that’s what my Irish Nan would say.
I saw one on Sunday & it reminded me of a wet August day when I saw the biggest and brightest rainbow in my life.
Being an adventurous 7 year old I set out to get that pot of gold. 🌈
🍓 I made myself a strawberry jam sandwich & bid my gran goodbye with the promise that our financial worries would be over when I got back.
💦Off I went through muddy fields, over fences, under brambles and through streams.
I’d been going for hours – the rainbow seemed no closer.
So I decided that if I ran then I would make more progress.
I gave it all I had for what seemed like hours (probably just a couple of minutes) and then fell to the ground gasping for breath.
After spending most of my day chasing the rainbow it vanished and I made my way home, covered in mud, soaking wet & cold.
I learned my lesson.
💦 Marketing can be like chasing an imaginary pot of gold.
If it’s done badly, with no testing & measuring then it can waste a lot of energy, time & money.
About 80% of marketing just doesn’t work.
I help companies to improve their results in marketing.
Drop me an email on paulbedford@actioncoach.com & I’ll give you a complimentary 90 min session.
