Top Social Media Trends You Need to Know About
Relationships and Connection
After a year of crisis for trust on Social Media in 2018, it’s more important than ever to build trust with your audience. Focus less on your maximum reach and more on generating authentic, quality content that will genuinely engage your target audience.
Stop selling, start communicating; share more behind-the-scenes, story-based content to nurture meaningful relationships.
Success with Paid Ads
Heightened competition on paid social advertisements forces marketers to perfect their strategy. To make the most of your spend and receive a larger ROI:
- Understand your target audience
- Define your goals
- Invest in high-quality content
- Use insights and analytics to continually improve your Ads
Messaging
WhatsApp, Facebook Messenger, WeChat, QQ, and Skype have nearly 5 billion monthly active users. That’s more users than traditional social networks have worldwide. This trend is changing consumer expectations. To adapt, you should ensure:
- Enable Facebook Messenger for your Business Page
- …and set up an instant reply for when you are sent a message
- Use private messaging or messaging apps to streamline customer service queries
Are you on LinkedIn? If you have a Business or want to reach a wider audience, you should be. LinkedIn is quickly evolving, becoming an increasingly informative business content sharing and ‘connection nurturing’ network.
From lead generation to relationship nurturing, LinkedIn is best used if you have a rough strategy. Focus on building real connections with a relevant, targeted audience and sharing authentic and thought-provoking content and articles.
So, the most important things to remember when it comes to your Social Media are…
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Focus on sharing a variety of authentic, engaging and consistent content
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Set up and manage your Automatic Facebook Messenger
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Connect with and follow a targeted, relevant audience LinkedIn. You get out, what you put in!
