Creating a winning marketing strategy is one of the most stressful and overwhelming components of being a business owner. Many operators don’t even know where to start and yet they manage to survive blunder after blunder before finally embracing a strategy that actually works.

No.1 | No Marketing Team!

According to ActionCOACH founder and CEO Brad Sugars, the No. 1 marketing mistake that businesses make is having no marketing team at all.

Essentially, there are three types of marketers in the modern business climate:

  • The direct marketer focuses on mail, email and telemarketing efforts
  • The online marketer is focused on social media, website and SEO
  • The social marketer is focused on networking and strategy

At the end of the day, the first key to getting it right with marketing is to hire a marketing team. Don’t convince yourself that you can do it all on your own. You can’t, and you won’t. Hire the right people and watch your business begin to soar.

No.2 | The ‘We vs You’ Focus

When it comes to marketing, there are umpteen trade secrets to make use of. However, most entrepreneurs aren’t too interested in sharing tips with the world at large but that’s where ActionCOACH Business Coaching comes in with the Top 20 marketing mistakes series. While not having a marketing team is definitely the number one marketing mistake, the second most common (and potentially harmful) error is focusing all your marketing collateral on you, the business, rather than them, your customers.

For example, if your website states, ‘We have been serving the valley for more than 20 years,’ that represents a classic mistake. Instead, wording it as ‘YOU will benefit from our 20-plus years of experience,’ focuses the attention on the audience, rather than you or your business. Try outlining how you can meet their needs.

ActionCOACH have created a formula for writing copy that will meet these standards: the FAB Formula. List a Fact, an Advantage, and then the Benefit of to the audience.

For more information on marketing mistakes and how Daniela can help you and your organisation to reach the next level, contact danielagrendene@actioncoach.com or call 07736 711 414.