How to delight your customers rather than just satisfy them?
Why do we lose customers? A recent survey illustrated, 68% perceive indifference, that’s a lot of people thinking businesses simply don’t care about their custom.
Consider the WOW factor your customers receive when they buy from you. It can be as simple as a thank you card after their first purchase?
Your profit will substantially increase if your customers repeatedly buy your product or service, your business is looking for lifelong customers. How do you build your Ladder of Loyalty? What do you have in place for the second transaction once a customer has done business with you. After the first purchase, your client is a “shopper”
I was listening the other day to how a restaurant used coloured napkins to identify first time diners. The Manager then knew to have a chat with them and ask if they had tried the cocktails, if they hadn’t he gave them a card with written on it, a speciality cocktail on the house. Ensuring of course they return for a second visit, to try their free cocktails, on that visit they are given a card for a free desert on their next visit. The customer becomes accustomed to you, once they have made a second transaction, they are 10x more likely to buy from you again, than the first time customer.
Create a membership they can join, to make them feel special and that they belong and are part of your business, give them special discounts or premier seating in your Restaurant. The membership also enables you to ensure your customers know all the products and services you sell.
What special offers are you offering to entice your customers back? Share them in a comment along with this post for feedback from myself and community of fellow business owners. Share on Facebook or LinkedIn using the links to the left!
