If you don’t know what this means, neither did I until I saw a science programme on TV over the holidays. The Second Law of Thermodynamics (yes, there is one) says that everything will eventually decay, become disordered and disappear (entropy) – even the Universe will suffer the same fate as the energy of billions of suns dissipates.
An example using a rather shorter timescale is housekeeping and maintenance. Left on its own, your home will become dirty, spiders and other unmentionables will move in, and eventually your home will fall to pieces. To reverse this situation (entropy) requires energy – the housekeeping and maintenance.
The same, I believe, applies to business. Unless you take action to continuously improve sales, finance, people, systems and all the rest of it, your company’s natural state will be to disorder and decay (entropy). It sounds a bit obvious – but how easy is it keep on doing the same things in the same way even as circumstances and events change?
So my take on this is to welcome change and to take new action to stay ahead!