How not to be a networking nightmare
5 Networking Event Mistakes to Avoid
1. You donโt have a strategy.
The opportunity is there, but are you leveraging it? Itโs best to approach a networking event with a plan in mind. Mapping out your objective, you can then assess the actions that need to take place. Are you looking forย business partners? What about possible leads?ย Are you a new business, keen to be known and build your social proof?ย Once you identify what youโre after, you can begin connecting the dots as to the people youโre looking to meet.
Identifyย which organisations, activities, conferences, and events your target contacts participate in and prioritise those opportunities. Put yourself in the right place at the right time, and itโll be easier to form the right connections.
2. Youโre focused on selling.
Letโs be truly honest for a moment. Do you enjoy someone sales pitching you when youโre trying to relax and socialize? Fellow professionals can easily spot an agenda during a networking event. Instead, focus on authenticity and personalise the conversation. Ask them about their industry and personal brand. Learning more about them rather than selling, allows you to win over their respect and trust.
3. Youโre a chatterbox.
A conversation is a two-way street. As much as youโll want to share information about what you do. At a networking event, active listening is key. Take a moment to step back, allowing your potential contact to open up about themselves. This will give you the ย opportunity to gain valuable insights into their company. Ask them about the business challenges they face, but be sure not to prod too much. Theyโll remember that going into the next networking event.
4. Youโre not following up.
Are you doing anything to follow up with potential contacts? If youโre not, you could be missing out. Brad Sugars and our team recommend that you request a LinkedIn connection as soon as possible. The secret to fostering a relationship is remaining fresh in their mind. Also, personalisation is a game changer. They may receive quite a few requests so make yours stand out by including a short, memorable message in regards to the conversation you had.
5. Youโre not providingย them value.
Networking is all about the give and take. Even if your contact isnโt quite the person you were looking for, keep them in your pocket. You never know when that connection could be valuable. Following through can transform a brief interaction into a long-lasting partnership. So if theyโre not ready to work with you just yet, donโt lose hope. Instead, work on nurturing this new lead. If you discussed some of the challenges they face during the conversation you had, not only provide your contact but collaborate with them on finding a solution.
How do YOU navigate networking events?ย Have benefitted from one of theย connectionsย you made? Share your experiences with us in the comments below. Weโd love to hear your thoughts!
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