Five Steps To Hire Great Talent, a Small Business Guide For Cost-Effective Recruitment

BizX 2022 was a resounding success, with 14 global thought leaders sharing their experiences and wisdom with small and medium-sized business owners, entrepreneurs and executives. It is clear that with the right strategies, companies can overcome any challenge, and for many, that starts with hiring the right people and overcoming the SME recruitment challenges.

Here we break down the critical steps to attract and hire the brightest talent with the skills you need.

If you are an SME searching for recruitment guides and tools to help your company recruit efficiently, read the complete Small Business Guide for Cost-Effective Recruitment.


Five Steps To Hire Great Talent

Here are five straightforward actions you can take to hire the best employees:


Step 1: Build Your Employer Brand

Employer branding has come to the fore. How employees and potential candidates perceive your brand can be the difference between receiving fifty unqualified applicants or a few quality candidates that will create a killer team.

To build your employer brand, review or create a careers page for your company’s website, and ensure it includes your values, company culture, vision, priorities, and mission.

Step 2: Prepare Your Job Description

At a good job description’s core is a careful balance of promoting your employer brand and keeping it concise and easy to divulge. The job description should include the skills, qualifications, experience, salary range, and responsibilities of the role.

To prepare your job description, write an accurate job title, avoid confusing jargon, state your expectations, including hard and soft skills, and lay out the perks and benefits that will encourage the right candidate to accept your job offer.

Step 3: Leverage Employee Referrals & Social Media

Employee referral schemes and social media are two low-cost recruitment avenues that any business can use to bring their vacancies to the attention of a much broader professional network.

To maximise their effectiveness, communicate to your workforce that you have an employee referral scheme, which could include tiered incentives. Ask your employees and contacts to share your job advert on social media, and don’t forget Instagram; we think it will be the next big recruitment tool.

Step 4: Post On Job Boards

Posting on job boards using a flat fee recruitment solution is the most effective way to recruit new talent. Job boards fall into two general categories; generalist boards and specialist or industry-specific boards.

Use a job board reseller with an ATS platform to save time and costs. The Applicant Tracking System automates much of the hiring process, from posting job ads to screening CVs, responding to applicants, and scheduling interviews.

Step 5: Define Your Interview Process

Your interview process has two purposes; to help your company assess candidates and allow candidates to find out if you are the right business for them.

To define your interview process, write an introduction to yourself and the company, set out your interview questions, set a rating scale for grading responses for a fair comparison with other candidates, use your job description as an interview template, and clearly state your follow-up steps and what happens next.


Small and medium-sized businesses can compete with large corporations when hiring. Follow the five steps described here, and the top talent will be drawn to your company.