This is a blog about typical behaviour. Typical human behaviours.
You might ask: “Are there really “typical” behaviours when people are all so different?”
Well, it is true that people are different, but there are ways of grouping sets of behaviours which can give you some much needed shortcuts for your “human” interactions. Did I mention we have a new puppy, and puppy behaviour is a WHOLE new ball game. But I digress.
BENEFITS OF DISC
I use a “profiling tool” called DISC with my clients. It is a great way of understanding their communication styles and default behaviour patterns. Once understood, it can be applied in a range of different areas:
The tool is great when there are co-owners / co-directors. The likelihood is that each co director brings a valued set of skills – but sometimes in the day-to-day challenges of business these differences which should be a source of creativity can become frustrating. I have worked with brothers, fathers and sons, mothers and daughters – and in each case this has brought insight to the relationship, and enhanced it.
Using a profiling tool such as DISC can be a “lens” for you to look at behaviours within your team. Are you communicating in the most effective way with your team? Can you be clearer in asking the team for what you need from them. DISC can all provide a great mechanism. It becomes less personal (some people don’t take “feedback” well – but that’s for another blog) and therefore it’s often easier for people to “accept” the requests for a change in their behaviour.
If everyone on the team “speaks the same language” of communications then relationships are “oiled” and things run smoother. Requests to do things differently (provide more detailed information, for example) becomes more externalised and less personal. The response is more likely to be: “Oh, I see, because of your “S”ness you need a bit more detail. Sure.” Rather than the person taking um-bridge and feeling that they didn’t do something right.
When used with in-tact teams DISC is probably at its MOST POWERFUL.
DISC probably won’t tell you anything that you don’t already know about your communications with customers. But what many people say is that it “makes it real” some of their instinctive responses. Knowing this, you can ensure you have the right level of detail to attract different customer types – and have the skills to adapt!
You’ll be able to conduct a quick review of your marketing, and understand who it’s aimed at. Is is designed to attract “you” as a customer, or are there a few bits and pieces that you could easily add which will appeal to a wider number of people.
If you are interested in taking your DISC learning to the next level, I’m running a DISC COMMUNICATIONS MASTERCLASS in August. No prior knowledge is required. It’s a half day workshop – and is very engaging. I normally run it for in-tact teams, but I ran it as a bit of a bonus session for my clients at our previous 90 day planning workshop. They loved it. I’m pretty sure you will too!