What is a Conversion Rate?
A conversion rate is a metric used to measure the success of a website or online marketing campaign. This could be them making a purchase, filling out a form or signing up for a newsletter.
It’s the percentage of visitors who take a desired action on your site. For example, if a website receives 1000 visitors in a month and 50 of those visitors make a purchase, the rate would be 5%.
Additionally, conversion rate optimisation (CRO) is the process of improving a website or online marketing campaign to increase the conversion rate. By making small changes to the website, businesses can improve their conversion rate and achieve their goals more effectively.
It can have a significant impact on your business’ bottom line.
Here are five ways to start doubling your conversion rate…
Improve your website’s user experience
The user experience (UX) of your website can have a significant impact on your conversion rate. How many times have you left a website because it looks messy and is difficult to navigate round? Usability is KEY!
But how can you improve your website’s UX? Firstly, consider simplifying your navigation. Additionally, you can optimise your page load times which makes it easy for visitors to find the information they need.
Use persuasive copy
The words you use on your website are important. Using persuasive copy that highlights the benefits of your product or service can help convince visitors to take action. Use clear, concise language and focus on the benefits of your product or service, rather than its features.
Use social proof
Social proof refers to the idea that people are more likely to take action if they see others doing the same thing. Use social proof on your website to help increase your conversion rate. This can include customer testimonials, social media followers or shares or any other indication of the popularity or success of your business.
At ActionCOACH Chester, we like to direct people to our Instagram and LinkedIn pages to show our growing community of followers. For highlighting more specific, positive feedback, you can direct people to your Google Reviews (like this – click here).
Use strong calls to action
A call to action (CTA) is a button, link or other element on your website that prompts visitors to take a specific action. Make sure you use strong, clear CTAs to help increase your conversion rate.
Make sure your CTAs stand out visually and use strong, action-oriented language. For example, “Buy Now” or “Sign Up Today.”
Use retargeting
Retargeting is a form of online advertising that targets visitors who have already visited your website but did not convert. By showing these visitors targeted ads on other websites, you can remind them of your business and encourage them to take action.
Retargeting can be an effective way to increase your conversion rate by targeting visitors who have already shown an interest in your business.
Increasing your conversion rate is essential for the success of any online business.
Remember to continually test and optimise your website to ensure you are getting the best possible results.
