Customer testimonials are a powerful tool in any marketer’s arsenal. They are a form of social proof that can help build trust and credibility with potential customers. By showcasing the positive experiences of satisfied customers, businesses can leverage customer positive reviews to attract new leads and convert them into loyal customers.
Here are 5 ways to leverage customer testimonials and get more leads:
Include on your website
One of the most effective ways to leverage customer testimonials is by featuring them prominently on your website. Place them strategically on your homepage and product pages to catch the attention of potential customers. Make sure to use them to highlight the benefits of your products or services and speak to your target audience’s pain points.
Want to see our Testimonials Page? Just click here.
Share testimonials on social media
Social media platforms (like Facebook, YouTube and LinkedIn) are great places to share positive experiences. Share them in the form of posts or images with short quotes from satisfied customers.
👉 Top tip: You can create a social media campaign around testimonials using a branded hashtag to encourage customers to share their experiences.
Use testimonials in email marketing
Email marketing is a powerful way to stay in touch with potential and existing customers. Leverage customer experiences by including them in your email campaigns. Use them to highlight the benefits of your products or services and include a call-to-action (CTA) that encourages recipients to take action.
Create video testimonials
Videos are a powerful way to showcase customer experiences. They allow potential customers to see and hear from satisfied customers, which can be much more compelling than reading a written testimonial. Create short videos featuring happy customers sharing their experiences with your product or service. A great site to help you edit your videos is Clipchamp.
Here’s a sneaky peak at some video testimonials that we have gotten for different ActionCOACH coaches throughout the country:
ActionCOACH Success Stories
Use testimonials in advertising
They can be a powerful addition to your advertising campaigns. Include them in your online and offline ads to build trust and credibility with potential customers. Make sure to let them speak to the specific benefits of your product or service and align it with your target audience’s needs.
Leveraging customer testimonials is an effective way to attract new leads and convert them into loyal customers. By featuring testimonials on your website, social media, email marketing, creating video reviews, and using them in advertising, you can build trust and credibility with potential customers and grow your business.
