Creating unique content is crucial for any content creator or marketer looking to establish themselves in a crowded online marketplace. It can help you stand out, attract a larger audience and improve your SEO rankings.
However, creating unique content is not always easy. That’s why we’ve compiled a list of the top 5 tips on how to get started…
Develop a unique perspective
One of the easiest ways to create unique content is to develop a unique perspective on a topic. Instead of simply regurgitating the same information that’s already out there, take a fresh approach to your content. Consider how you can offer a new angle, insight, or opinion that will resonate with your audience.
👉 For example, the ‘Share a Coke’ campaign involved changing the traditional wrapping around the Coca-Cola bottle to say ‘Share a Coke with…’ and a popular name. The purpose of the campaign was to create a more personal relationship with consumers and inspire shared moments of happiness.
Conduct original research
Original research is an excellent way to create unique content. By conducting your research, you can gather new data, insights and trends that others in your field may not have access to. This can help you create truly unique content that sets you apart from your competitors.
Use storytelling
Storytelling is a powerful way to create unique content that resonates with your audience. By weaving a story into your content, you can make it more engaging and memorable. Whether it’s a personal anecdote, case study, or fictional narrative, storytelling can help you stand out and connect with your audience on a deeper level.
Experiment with different formats
Instead of always writing blog posts or creating videos, consider trying other formats like infographics, quizzes, or podcasts. By switching up the format, you can create unique content that stands out and engages your audience in new ways.
Don’t be afraid to take risks
While it’s important to stay within your brand guidelines and remain professional, taking risks can help you create truly unique and memorable content. Whether it’s a controversial opinion, a bold design choice or a new format, taking risks can help you create content that stands out and gets noticed. For example…
What are your thoughts on this post? This was said to have been one of the most controversial campaigns conducted by a cereal company but notice the engagement level! They made themselves stand out in a very crowded online marketplace.
By following these tips, you too can create content that stands out and engages your audience. Remember, it takes time and effort but the rewards are worth it. With the right approach, you can establish yourself as a thought leader in your field and attract a loyal audience.
