These days, all businesses know the importance of engaging with prospects and customers through social media. But it can be hard to stand out with all the competition.
In the last few years, marketers have noticed the power of using visuals and imagery to draw attention to their social media posts. In every industry, all businesses can find/create images that convey a message or show customers a glimpse of their company personality. In this article are some creative ways you can use imagery to improve your social media marketing.
Feature products
One of the simplest things you can do is share photos of your products. Of course you don’t constantly post ads for the items you sell, but when you have a new item, be sure to doll it up and get a picture to show all of your online audience.
You could publish a product of the month, and even provide customers with a discount on that product if they mention or share your social media post. This is a great way of tracking whether or not your posts are effective, and your audience will enjoy saving money.
Create selfie opportunities
When a customer shares a selfie and tags the location, that business is getting immediate free publicity. Product-based businesses can ask customers to share a selfie of themselves with one of their items to be in with the chance of winning a prize. If your business shares some of these photos with your own followers, you’re like to find that some customers will freely snap selfies just for the attention that your share brings them.
Share event photos
On any social media platform, you should find that by sharing photos of a group gathering, you can easily widen your reach. The people included in the photo are likely to share it with their own followers, who may click to learn more about the other people in the photo.
It’s also a good way to increase awareness of a particular event, which can lead to increasing attendance for their future ones.
Show your staff off
Your employees are a great factor in making sure your customers are satisfied. By including them in your social media posts, you’re showing your followers how valuable they are to your business. It can also make your staff feel appreciated. Once you have their authorisation, try to regularly show behind-the-scenes images of them hard at work or at work parties and events. Your customers will start getting to know your staff and your staff may even share the photos with their own followers.
Visuals are a really effective way to stand out in users’ social media feeds. It’s vital to find ways to creatively show off your brand, without actively marketing to customers. With little creativity, you can create a social media presence that grabs your followers’ attention and has them looking forward to what your next post will be.
