So, How Much Do I Need to Invest to make Business Coaching Work For Me ?
Here at Action Coach, there are two very similar questions we get asked more than any others: “How much does it cost?” and “Can I afford to hire a business coach?”. A question we never get asked, however, is: “Can I afford NOT to hire a business coach?”
Imagine it as a car journey, with you in the driving seat and your Action Coach as passenger, planning out a route, reading the map, navigating every twist and turn in the road, and helping you out if you spill hot coffee all over your trousers after going over a particularly vicious speed bump. Why are we using this analogy? Well, when it comes to value for money, the journey you take with your coach is not only just as important as the destination, but it’s during the journey that you’ll realise there’s no reason for you to worry about costs whatsoever.
So, let’s turn the key in the ignition, steer our metaphorical car out of the parking lot of corporate complacency, and take a drive up the motorway of good business practices. And by the way, what’s said in this car, STAYS in this car. Everything between you and your coach is completely confidential, which is why we’re able to pass on our trade secrets, our systems and methodologies, which can be tailored to your specific business needs. And if you ever find yourself stalling, or with a bit of a flat battery, then your Action Coach will be there to recharge you, to give you a jump start, or give you the push you need to get going again. So please relax. Your coach knows exactly where we’re heading, and which route to take to get there.
Mind you, I’m not saying this is going to be the most comfortable of travel experiences, as your coach is certainly not afraid of telling you things you don’t necessarily want to hear. He might constructively criticise your driving, for instance, or suggest ways in which you could improve the car’s performance … because the one thing you don’t want from a business coach is a “Yes” man. In our car, as in your business, your Action Coach will be frank, constructive, and supportive.
“But hang on!” you cry, almost driving into the nearest roundabout. “You said that I could start this journey without worrying about cost! And now you’re trying to sell me a product. What’s going on?”
It’s at this point that your action coach retunes the radio, puts on some soothing music, offers you a boiled sweet, and gently explains our guarantee. You see, if you’re not able to see improvements in your business within twenty-four weeks of our coaching (assuming you’ve completed all assignments and attended all coaching sessions and workshops) then we’ll continue coaching you for FREE until you achieve the desired results. In other words, we’ll quite happily pay for the metaphorical petrol, as we keep on heading steadily towards our destination.
“Whoa, whoa, whoa,” you say, almost slamming on the brakes. “You mean this journey could take longer than twenty-four weeks?”
The shorter answer? Yes. There are more than enough business coaches out there who promise you the earth and claim that all your dreams will be achievable after a few days or weeks in their presence … but these, frankly, are the business coach equivalent of boy racers, who write off their new Renault Clio within a few days of their long-suffering Mum and Dad buying it for them.
“Yeah, yeah, yeah,” we hear you say, “Enough of the driving metaphor. How much is this actually going to cost me?”
OK. Well, there are two options: Group Coaching or One-to-One Coaching.
Group Coaching
If you have a start-up business, or small team, and are happy to bundle into the back of the car with other likeminded business owners (Don’t worry, it’s very spacious!) then group coaching might be for you. Prices range from £95 per month to £799 per month, depending on your personal requirements, and your first session is always complimentary. Taking this journey with others is not only a great networking opportunity, but will enhance your time management skills, and help you develop a leadership mindset, create an awesome team, increase your lead generation and conversion skills, improve your profit margins, and create systems that enable your business to run without you. The fully formed businessmen and women who finally emerge from that cramped backseat will be enough to make Alan Sugar quake in his boots!
Group Coaching will help you:
- Achieve better life balance by improving your time management skills
- Develop YOUR business education so you can EARN more
- Build relationships, networks and community with like-minded Business Owners
- Be motivated, inspired, focused to become a better LEADER
- Define your Unique Selling Proposition (USP) and turn it into a powerful, competitive weapon
- Dramatically increase your LEAD generation and lead conversion skills
- Develop loyal, profitable customers who keep coming back
- Master cash-flow and improve your PROFIT margins
- Hire, retain and develop an awesome TEAM
- Create Systems that allow your business to run without you
By the end of the group coaching programme, you’ll have mastered not only WHAT to do but also HOW to do it and you’ll have already implemented many of the strategies learned.
Gain the KNOWLEDGE and MOTIVATION to create a commercial, profitable enterprise that can work without you.
One-to-One Coaching
That said, nothing will give you the same results as one-to-one coaching. We start with an alignment session, which is similar to the conversation two people might have during a long car journey, in that we’ll go through every conceivable topic, and explore every area that needs exploring, until we’ve almost run out of things to talk about and we have to switch the radio back on again to kill the awkward silence! During this session, we’ll discuss your goals, your challenges, your sales, your marketing, and your finances, so your coach can create an action plan, specific to you, which will cover the next twelve to eighteen months. Once we’ve got this roadmap laid out in front of us, we can put this finely tuned engine into gear, and start our journey. One-to-one coaching prices range from £1,195 per month to £3,000 (once again, depending on your requirements).
Your Return on your Investment in One-to-one Coaching
- Develop new sales strategies
- Develop new business systems so you can work less
- Learn all you need to know to make your dreams come true
Your monthly investment in one-to-one coaching ensures your ActionCOACH will work closely with you on your sales, marketing, team building, business development and every element of the Action Plan you created during your Alignment Consultation.
Unlike a consultant, your personal ActionCOACH will do more than just show you what to do; he or she will be with you when you need them most as each idea takes shape, as each campaign is put into place, as you need the little pointers to make things happen. Your ActionCOACH will also be there when you need someone to talk to, when you’re faced with challenges or, most importantly, when you’re just not sure what to do next.
Test Drive Coaching
And if you’re still not convinced, then why not take a test drive? You can either book in to one of our complimentary workshops or arrange a free private consultation. What have you got to lose? It looks like a beautiful day for a drive, so let’s roll down the windows, open the sunroof, and hit the road. Before long, your business will be like one of those self-driving Google cars; running smoothly, with all of its parts working in perfect harmony, and without any help from you whatsoever!
Your Commitment to Coaching
All of our coaching programs run as 30 day rolling programs as we believe that the results of our coaching should be the only thing committing you to continue investing in yourself. To gain the greatest benefit from coaching you must at the outset be wiling to budget for 12 months of continuous coaching.
If you’ve been in business for more than a few weeks, you’ve seen at least one or two so-called “quick fixes…
Most consultants seem to think they can solve all your problems in a few hours or a few days. At ActionCOACH, we believe long-term success means we aren’t just offering suggestions or doing the work for you; it means doing the work with you, showing you how to do it, working alongside you and creating success together.
Over the course of 12 months, you’ll work on different areas of your business. Each month, you’ll see your goals become a reality, you’ll gain both the confidence and the knowledge to make it happen again and again.
Our 7 Point Guarantee
So, why not start your journey with a FREE Workshop or Complimentary Group Coaching session to find out how coaching can help you create:
A Commercial, Profitable Enterprise that can Work Without You
