Many businesses, especially (but not only) small or medium sized business, can find they apply all their effort and focus on either selling, or product/service delivery, but often not both at the same time! This can lead to a cyclical process taking hold. While the reasons behind it are easily understandable this cannot be condoned. The cycles tend to get deeper and deeper leading to instability and it’s possible to wake up one day having just celebrated completion of a very successful contract, only to find the order pipeline so depleted that only very drastic measures can save the business, or worse……!
To a swimmer this typifies the difference between breaststroke and crawl. The former involves breathing (oxygen in = order input) while your head is raised out of the water and your limbs are providing least propulsion (i.e. sales output). For the latter propulsion is much more continuous and your breathing takes place simultaneously with forward movement. For these reasons crawl is both far more efficient in terms of energy expended per metre of movement. Also of course you can move much faster towards your destination.
With this analogy in mind, a successful business with goals to be both growing and stable (trust me; you really do need both!) will aim to have a continuously flowing, independent yet synchronised process on the go for both order intake i.e. sales and marketing, as well as output delivery.
ActionCOACH have a structured process to analyse where your company is in terms of this and many other important criteria. The process then has access to nearly 400 highly developed strategies, proven across tens of thousands of businesses in 73 countries, to quickly get your business on the path to stability, profit growth, and a stress-free, successful future. To receive a complimentary business health-check that takes advantage this process please contact me via this web-site or via laurencegoode@actioncoach.com
