Selling is about having conversation not telling stories. I discussed this on my transition man podcast with author of “Muting the megaphone” Kate Dileo. It is a mistake to simply find out as much as you can about your customers and create a monologue of what you have to offer. Create a narrative that allows your customers the time and space to engage with your product or service.

How to Foster Better Engagement.

Brands are starting to recognise that customer loyalty is down. They need to better engage with their customers. Conversation marketing is a popular way to do this. It is a mistake to think that conversation marketing must be over the phone. The advent of online chat is a very useful tool in conversation marketing. If you are trying to multitask online chat and help can be time saving and allow you to find the solution to your problem whilst still doing other tasks.

Finding Your Brand Messaging.

Consider what the customer first experiences when engaging with your company. Think about a simple approach. Layer three key components or types of statements that allow the buyer to find out more about your service offerings. Order of content and order of operation is critical when people first engage with your business. There are three things that people need to know before anything. What you do, how you can solve their problem, and how you are different from your competitors. That needs to be done clearly and concisely in 15-20 seconds.

Find a Partner Who is a Great Wordsmith.

Your messaging must be as concise and tight as possible whilst still demonstrating your credibility and expertise. without throwing out all of the credible and important details of how much of an expert you are. Think about the importance of SEO (search engine optimisation) in your content. Your brand messaging is incredibly important in growing your audience and customer base. Ensure that it is a collaborative process. It is your brand and your business.

Target Audience Analysis.

Don’t market to everyone. Work out who your target audience is and get to know them. Over time you can expand but at first concentrate on one or two groups. Work out who has the highest probability of purchasing from you, Who is the most fun to work with? Who sees the best value in what you’re delivering? Who’s the easiest revenue source? Who’s the fastest deal cycle? With these considerations a pattern will emerge and a clear target group will also become clear.

If you want to discover more about growing and upscaling your business by delving more into creating conversations that convert then get in touch.

“Remember, failing to learn is learning to fail.”