When The Magic Starts To Happen In Business

When The Magic Starts To Happen In Business

Yesterday, I came across a quote that truly stopped me in my tracks: “The magic you are looking for is in the work you are avoiding.” It struck a chord deep enough that I knew I had to share it.

This simple yet powerful statement speaks directly to something I often tell my clients: The magic starts to happen when you step outside your comfort zone. While these ideas are similar, this quote brings a laser focus to the exact kind of work we tend to procrastinate on, the stuff we know we should be doing but find endless reasons to put off.

And make no mistake, you know the work you’re avoiding. It could be reconnecting with customers you haven’t spoken to in over a year. Maybe it’s putting together a follow-up system to ensure those relationships don’t go cold again. It could be having one-on-one conversations with your team to find out what’s going well and what’s not. Or it might be finally diving into your financials and really understanding where your business stands.

For some, the avoided work could be as straightforward as attending networking events, introducing yourself to new people, and exploring potential partnerships.

Whatever it is, ask yourself honestly: what task do I know would move the needle, but I’ve been avoiding? That’s where your transformation lies.

Stepping into this space is uncomfortable, at first. But, like most things in life, the discomfort fades with action. Momentum builds. Confidence grows. And that’s when the magic happens.

So take a moment. Reflect. Be brutally honest with yourself. And then, make a move toward that task. Remember, the magic you are looking for is in the work you are avoiding.

Ready to make the magic happen? Identify that task, take the first step today, and watch what unfolds. For more strategies on stepping outside your comfort zone and growing your business, get in touch, let’s create some magic together.