Your Future Business
Your Future Business
Cutting Through Excuses: Why Clarity Is the Antidote to Stagnation in Business
One of the foundational principles I teach early in my coaching sessions is the concept of living “above or below the line.” Below the line, we find blame, excuses, and denial. Today, I want to focus on one of the most common and limiting of these – excuses.
Excuses show up regularly in conversations I have with business owners. When we start digging into why they haven’t reached the level of success or freedom they hoped for, excuses often surface. They may sound like valid reasons, but in truth, they are defence mechanisms, mental shields that protect us from discomfort, failure, or having to face difficult truths.
What I’ve found is that excuses usually come from a lack of clarity. When a business owner isn’t crystal clear on where they want their business to go, it’s easy to drift, procrastinate, or hide behind rationalisations. That lack of direction creates a fog, and in that fog, excuses thrive.
So how do we shift from making excuses to taking action?
The answer is vision: clear, powerful visualisation of the future you want to create.
To cut through the fog, you need to be able to clearly see where you’re going. Imagine your business at its best. What does it look like? How many people are on your team? What’s your revenue? What does your office look and feel like? How does your day unfold? Make it vivid and personal.
Then, write it down. Describe your future business in detail, as if it’s already a reality. Pin it somewhere visible. Read it. Reflect on it. Let it ground your decisions.
The beauty of this exercise is that once you’re truly clear about your vision, making excuses becomes harder. When the path is visible and the destination is real in your mind, you know exactly what you need to do. And when you catch yourself drifting, you’ll recognise the excuses for what they are, a form of denial.
So if you’re feeling stuck or off-track, take some time this week to get clear. Write down your vision. Visualise it daily. Because once you know exactly where you’re going, there’s no room left for excuses, only progress.
If you’re tired of circling the same problems and ready to break through the noise, start with visualisation. Define your future business in detail and then make it your reality. Need help creating that vision and staying on track? Join our next Business Club session. Email me for the link and let’s build the future you want.
