Getting Better At Marketing
Getting Better At Marketing
Marketing is one of those areas that almost every business owner wants to improve. The question I hear most often is: “How do I become good at marketing?” The answer, more often than not, is surprisingly simple, start with the basics.
Yesterday, I was working with a new client and we took a look at their website together. They felt it was “fine.” Not the best, not the most expensive, but something that did the job. The problem? It really didn’t.
Your website, especially the landing page, isn’t just a placeholder for your business. It’s your shop window. It’s often the very first impression a potential customer gets of who you are and what you do. And first impressions matter.
A good landing page should do more than just exist. It should draw your visitor in. It should make them want to keep reading, exploring, and engaging. The words on your homepage should spark excitement and inspiration. They should make it immediately clear why your business is different and why a customer should choose you over anyone else.
So here’s a simple but powerful task for you today:
- Open your website and really look at it from your customer’s perspective.
- Then, go and look at four or five of your competitors’ websites.
- Ask yourself honestly: which site would you choose if you were the customer? Which one feels more engaging, more inspiring, more professional?
This exercise doesn’t mean you need to rebuild your website from scratch.
Far from it. Often, small tweaks, updating the headline, refining the copy, making the design cleaner, can make a huge difference.
Improving your marketing doesn’t have to start with complicated campaigns or big budgets. It starts with the foundation: your website. If your website clearly shows why you’re different, why a customer should trust you, and why they should take the next step, then you’re already ahead.
So if you want to take one step today to improve your marketing, do this: review your website, compare it with your competitors, and look for those simple but impactful improvements. Sometimes, the basics are exactly where the breakthroughs begin.
If you’re serious about getting better at marketing, start today with the foundations. Review your website, refine the details, and make those small but powerful changes that turn visitors into customers.
