A Reason To Change

Finding Your “Reason” for Change in Business

I came across a great saying recently: “You have to have enough reasons to make a change.”

It struck me because, for many of us, change only happens when circumstances become critical. It might be a health scare, a relationship challenge, or another personal turning point that forces us to shift direction. And when those reasons are strong enough, we’re capable of achieving extraordinary things.

The same is true in business. I often see clients who want to move their business forward but struggle to take real action. They know what needs to be done, perhaps building stronger systems, restructuring their team, or focusing on growth, but the momentum just isn’t there. In most cases, the missing ingredient is clear: they haven’t found a strong enough reason to commit to change.

Recently, I met with a client who perfectly illustrated this. They’d reached the stage of life where retirement was on the horizon. Their pension wasn’t strong, but they had a business with real value, if it could be shaped and structured properly. Suddenly, the reason became clear. Retirement wasn’t a vague idea anymore; it was a pressing reality. Selling a successful business became the goal, and with that reason in place, the motivation to change finally clicked.

That’s the power of having a “why.” When the reason is strong enough, the excuses fade. You find energy, clarity, and drive you didn’t have before.

So, if you’re struggling with progress in your own business, ask yourself: what’s my reason? It doesn’t have to be as dramatic as retirement, but it needs to matter deeply to you. It could be:

  • Wanting more time with your family.
  • Building financial security.
  • Reducing the daily stress and chaos of running the business.
  • Creating a legacy you’re proud of.

Whatever it is, your reason becomes the fuel for change. Without it, even the best strategies and intentions can stall. With it, you can achieve far more than you thought possible.

So, take the time to uncover your reason. Because once you have enough reasons, change is no longer something you’ll “get around to.” It becomes something you act on today.