“Never wish life was easier, wish you were better”…
Friday 13th! Unlucky for some! However, last Friday saw Action Coach running their incredible “Beyond Brilliant” seminar in sunny Nottingham. With the room being filled with coaches and business owners alike, the day entailed talks from some of the best business coaches, speakers and motivators in the country! The day session was filled with a well rounded presentation on all the vital elements you and your business need to focus on in order to achieve the success you deserve. Starting first was ActionCoach’s very own Managing Director, James Vincent. A high impact talk kick started the day discussing individual performance, inspiring attendees to be disciplined with a “REFUSE TO LOSE” attitude. James encouraged a holistic methodology, emphasizing how a strong personal conviction, desire to win and consistency give you the competitive edge to achieve the personal growth to be at optimal performance.

Beyond Brilliant – the agenda…
Jon Asquith, ActionCoach Sales Director followed up with insight into how a methodical, measured and multi touch sales process is key to producing results! Jon was fantastic at giving the modern stance on how prospects and clients currently buy. What do people want? How quickly do they need it? Filled with case studies and analogies, every single member of the audience went away having learnt some way of adapting and improving their own business sales process! But sales is nothing without effective communication! Bring in Vic Ciuffetelli, delivering a passionate, knowledgeable and witty talk on communication in business. All too often, sales people rave about their products and what their business can do for their client. But how often do we listen? Should we listen more to really understand exactly what our customer needs? The answer is undoubtedly yes! Vic finished his presentation discussing ways to really connect with different types of people, how to appeal to the right person and change your approach to suit your prospects personality. It was a fascinating insight!
The main event…
Welcome to the stage, award winning author, speaker, coach and entrepreneur Michael Heppell! The loudest and warmest welcome was reserved for this man’s introduction, with his 3 hour session being eagerly anticipated by a large proportion of the audience. It promised to be filled with amazing insight, fun and full of energy and it most certainly delivered. Michael tackle issues such as time management, giving the audience methods of avoiding procrastination as well as encouraging people to use their time to look after their own well being.
“The more you can simplify things, the more beyond brilliant you can become”…
Building on his best selling book experience, Michael shared tips and tricks to make sure you write so that people read! Perhaps the most important element members took away from this was to avoid the cliches. Sales, communication and business has evolved so dramatically in recent decades and is a constantly evolving organic process. It is vital you focus on the present, the here and now and make yourself the best you can be. Completing the day with meditation, a bit of fun dancing and a lot of laughs, every single participant finished learning a lot and having immense fun !
Do you think you would benefit from a session like this? Then what are you waiting for!? Get in touch with us for FREE, begin the steps to learning all the business secrets to success you will ever need, and be inspired to achieve!

Wiserways’ Matt Bull with special guest Michael Heppell…
Contact: Sam Stuckes | Business Development Manager
Email: wiserwaysbdm@actioncoach.com
Mobile : 07519 111668