CREATING CUSTOMER LOYALTY
 
How can you gain a head start in the quest for loyalty?
 
Incentives – that’s how………
 
A study was done at a carwash agency. The staff handed out 300 loyalty cards to people.
 
Every time customer came in for a carwash the loyalty card would be stamped and this moved them toward a free carwash.
 
But there were 2 types or cards.
 
On one, eight stamps were required for a free car wash. There were no stamps attached.
 
On the other card, 10 stamps were required, but two stamps were already affixed. This meant that both cards needed 8 stamps.
 
Now here’s the interesting point. The second group with 2 stamps already affixed felt well on way to receiving the reward.
 
19% of 8 stamp people came back. 34% of 10 stamp clients did.
 
Reframing a programme as one that has started but is incomplete, rather than one that has just begun means people feel more motivated to complete it. The closer people get to achieving the reward the more effort they put in.
 
People are more likely to stick with the programme and tasks if you can offer them some evidence of how they’ve already made progress toward completing them.
 
If you would like to know or learn more about this article, or other articles, or about how to improve your business, then please:
 
visit my website: http://www.performancebusinesscoaching.com/
 
e-mail me: peterokeeffe@actioncoach.com,
 
phone me: 07468 339 450
 
If you would like a free 90 minute no obligation “Test run,” of your business, and come away with 2 – 3 strategies to help you in the business right now, then quote 3FREE when you call or e-mail.
 
Control your mind
 
Control your business
 
Control your life.