Business Statistics - Digital Marketing

Work smarter, not harder.

Online content, customer behaviour and the way people buy is constantly changing. Staying updated with the latest trends and statistics is a crucial element to your success, so we’ve created the ultimate list of key Business Statistics as a prompt for any improvements and opportunities within your business.

  1. Qualified leads rely on word of mouth (55%), customer references (46%), and media articles (38%) to make purchase decisions.
  2. 98% of your site visitors will leave without leaving any contact information, making it difficult to nurture leads. (Marketo)
  3. The top lead generation strategies used by marketers involve a company website, email marketing, and SEO.
  4. Small businesses with blogs get 126% more lead growth than those without
  5. Organic traffic improves by up to 157% with added video content. (Hubspot)
  6. Including a call to action button instead of a link boosts conversion rates by as much as 28%.
  7. The top three social media networks include Facebook, YouTube, and Instagram. (Dreamgrow)
  8. 78% of small businesses attract new customers and engage existing ones using social media.
  9. Google averages 40,000 searches every second, which equates to 1.2 trillion searches worldwide per year.
It is clear that an established online presence and results-driven Digital Marketing strategy is imperative for a Business to reach its full potential in terms of following, sales and conversion rate.

After reading through the stats, what stands out to you? Do you need to invest in a Website or start posting more consistently on a particular platform?

Key Business Marketing Statistics