What to offer and to whom – your niche

Being able to transform/pivot small businesses is critical in this new normal era.  With the pandemic lingering and changing, you need to ensure that you are clear on your NICHE.

Mastering NICHE ensures cashflow is consistent, your unique selling proposition is defined and you have a clear picture of your ideal customer and your offering. There are several key steps to take to make sure your NICHE positions your business for success.

  • Do you know your acquisition cost and how to calculate it?
  • Do you know the lifetime value of your customers?
  • Do you offer a guarantee?
  • What is your differentiator?
  • Do you know the 5 ways to improve business growth?

If you can’t answer these questions you need to reexamine NICHE, the second step in ActionCOACH’s 6 Steps to Massive Growth. Work with me to discover how mastering NICHE puts your business ahead of the competition and gives you the flexibility and agility to grow.

Having worked out your Niche and your USP your next step is to make sure that you use them in your marketing plan.  If you need help with your business then give me a call on 07952 112432 or click here to send me an email to arrange a Free 121 coaching session.