Doing Something Different To Kick Start Your Business
Doing Something Different To Kick Start Your Business
Customers and clients are naturally drawn to products and services that stand out, those that feel fresh, exciting, and just a little different from the norm. We’ve seen this time and time again across industries.
Think about when Tesla first entered the car market, when Apple unveiled the iPhone, or even when the iPod transformed the way we listened to music.
These weren’t just incremental improvements; they were bold steps that captured attention and reshaped entire markets.
This idea of doing things differently was front of mind for me yesterday when I hosted an event with Declan Keeley. We brought together six highly successful business owners, not to pitch their services or promote themselves, but simply to talk openly about business, the challenges they’ve faced and the creative ways they’ve overcome them.
It was a refreshing, energising day. The conversations flowed, ideas sparked, and there was a real sense of connection in the room. What struck me most was how valuable it was for these leaders to step outside of their usual routines and share experiences in a different kind of setting.
And it got me thinking: what could you do in your business that’s different? I don’t mean copying this exact type of event. Instead, think about that idea you’ve had in the back of your mind, the one that excites you, the one that feels like a spark but never quite gets acted on because the day-to-day takes over.
That idea could very well be your springboard. It might feel risky. It might feel outside your comfort zone. But those are often the signs that you’re onto something powerful. After all, the breakthroughs we remember—the Teslas, the iPhones, the iPods, came from people daring to try something bold and new.
So here’s the question I’d like you to reflect on: what’s one thing you could do differently in your business that would energise you and excite your customers? Don’t let it sit on the back burner. Give it the space, the attention, and the courage it deserves.
Because sometimes, all it takes is one bold step to create something remarkable.
Are you ready to take that bold step? Start exploring the ideas that will excite your customers and set your business apart, because the future belongs to those who dare to do things differently.
