How to ensure you focus on the correct areas to grow business value
Where do you sit on the doer vs. dealmaker continuum? On one hand, you have business owners who are really good operators. They have a plan, know their numbers and work that plan. They look for small improvements every day and hesitate to entertain new strategies because they know what works.
On the other end of the spectrum, you have the dealmakers. They quickly bore of the doing and are constantly on the prowl for the next big idea. They are always on the lookout for a business they can buy, a new concept they can negotiate the rights for or a partnership they can forge.
Some of the most successful entrepreneurs can be equally good at being both doers and dealmakers, and most business owners have a little bit of both personalities, with a tendency to tilt in one direction or the other. However, problems occur when you lean too far in one direction.
I feel I need to explain my use of the term doer in the above paragraph. The doing is the work done ON the business rather than IN it. By definition a busy owner doing lots of stuff IN the business cannot be an entrepreneur. They are the Technicians as described by Michael Gerber in the E-myth revisited. He explains the journey required to move from Technician towards Manager and Entrepreneur. The doing I describe is the work achieved in the Manager and Entrepreneur role, actively working on business profit growth and working on team with an eye clearly on the vision, mission and culture in place for the business.
Whether you are more dealmaker or doer, it’s worth asking yourself whether you’re tilting too far in one direction. To gain maximum value for your business at point of sale you will need to spend time in both areas.
To help you consider where you need to put more of your effort and energy, you can follow this link to get your current Business Value Builder score – https://score.valuebuildersystem.com/action-coach-united-kingdom/roger-pemberton.
