I meet and work with lots of professionals and there is one thing they often have in common. An underlying issue with selling. Its not that they aren’t smart, or they lack confidence or they don’t have any idea of how to sell, but deep down something is stopping them.
If you ask an accountant, solicitor or consultant what makes them different they often tell me all the same things their competitors are saying. I call it brochure fodder, the things you would expect to hear from their industry. Its our people, how long we’ve been in business, our quality or our qualifications. The problem is everyone else is saying the same thing and it doesn’t really mean anything to your customers. You need to think like them and communicate in a language thats appropriate to them.
Its not really surprising professionals can struggle with the sales message, most professionals have had years of training and education to do what they do, but not to sell what they do!
Its often requires a process of really being asked “tell me what you do and what benefit you bring” that you start to get to a very compelling sales positioning piece that is easy to market and discuss with potential clients. For me its not about “selling”, its about “professionally helping people to buy”.
To book a complementary session with me and move towards professionally helping people to buy then book a slot with me here http://https://actioncoach.co.uk/coaches/simon-buck/book-meeting/
