Start With Why By Simon Sinek
Probably one of the most impactful books I’ve read.
Learn the art of leadership.
What do Martin Luther King, Jr., Steve Jobs, and the Wright brothers have in common? On the face of it, not a lot. They worked on different projects for different reasons at different times.
But there is one thing that unites the four of them: they all understood that no one buys into an idea, project, or product unless they understand why it exists.
This, as author Simon Sinek argues, is something you’ll find in every great leader and successful organisation. Think of it as a sense of purpose. People do their best work and inspire others when they know why they’re doing what they’re doing. This doesn’t mean striving to make money. It means engaging in purposeful activity, an approach that often results in financial gain.
But how do you lead in this way? In the book, you’ll explore a framework that shows how organisations can be designed for success and how people can be inspired.
Along the way, you’ll learn
- why manipulating customers undermines businesses’ long-term viability;
- how Apple’s message taps into the decision-making centre of the brain; and
- why one of the world’s most successful retailers lost its way.
