‘Triggers’ By Marshall Goldsmith

Learn how to make the most of your triggers.

Why do we struggle to behave in ways that benefit us? Why is it so hard to become who we want to be?

The answer is triggers. Many things can trigger us to behave contrary to our desires; foremost among these is our environment. For example, seeing an advert for a juicy hamburger can trigger our desire to eat one, even if we also want to stick to that new diet.

But we can master our triggers and make better, more rational decisions. We just need to learn how. Reading this book is a perfect first lesson.

In this book, you’ll also learn

• why paying a lot for a meal can make us treat the servers like dirt;
• why wearing the same type of clothes every day can help us make better decisions; and
• why some men still have comb-overs