A Workshop Sponsored by Stevenage Borough Council

During this workshop, you will discover proven strategies to enhance your sales and marketing efforts. Learn how to leverage data-driven insights, optimise customer engagement, and create powerful campaigns that drive measurable results. Attendees will be able to utilise actionable tools and techniques to accelerate growth, increase revenue, and make a lasting impact in your market.

Venue: – The Cromwell Hotel, Stevenage

Date & Time: – Wednesday 16th July 8:30 am – 10:30 am

Agenda: Welcome and Introduction

The Power of Data-Driven Insights

• • Understanding data analytics and its importance in sales and marketing
  • Tools and techniques for gathering and interpreting data

Optimising Customer Engagement

• • Building customer personas and understanding buyer journeys
  • Effective communication strategies for different channels (email, social media, etc.)
  • Personalisation techniques to enhance customer experience

Creating Impactful Campaigns

• • Elements of a successful marketing campaign: planning, execution, and analysis
  • Utilising storytelling and creative elements to connect with your audience
  • Measuring campaign success and adjusting strategies accordingly

Actionable Tools and Techniques for Growth

• • Overview of essential tools for sales and marketing (CRM, automation tools, analytics platforms)
  • Tips for effective implementation and integration into existing workflows
  • Open discussion about tools and techniques participants currently use

Summary and Close

We hope you leave inspired and ready to implement proven strategies to enhance your sales and marketing efforts.

We look forward to seeing you at the workshop and learning how you’ll apply the insights to increase your business growth.