Content marketing and social media are the kings of digital marketing these days. Used correctly, this pair can elevate your brand like nothing else.  So how do you do this?

Here’s some tips that should help:

1. Create a blog.

This will honestly be one of your central hubs of operations. Many business owners tend to neglect their blogs, either foregoing the medium altogether or posting only sporadically. At the very least you should be posting regularly, maybe three blogs per week in some market places. Not only will this boost your SEO ranking, but will aid in branding you an expert in your industry.

2. Ask your clients for Testimonials.

One of the best ways to appear credible is to prove your abilities. Don’t be shy in reaching out to some of your most engaged customers and asking them if they would be willing to either write a review for you online or record a video on Zoom or Teams, describing their experience with your company. More often than not, your loyal customers will say yes.

3. Get yourself some PR.

Public relations are essentially using media connections for free advertising that will not only label you an expert but create a level of fame for the brand. You’ll want to pitch journalists featured in local and national publications.

4. Build relationships with existing social media influencers.

If possible, it’s a great idea to develop relationships with social media influencers on platforms like YouTube, Instagram and TikTok. These influencers usually have tens of thousands of followers. They have generated a great deal of respect in their own circles. The ability to create a joint piece of content, or collaborating on a mutual project, or even just being mentioned by the influencer can catapult your brand to new heights.

This, of course, is not a comprehensive list of ways to elevate your brand through content creation; however, it is the best place to start. For now, dip your toes in the water, learn to get your feet wet before you dive in to swim!

For further information why not come along to our next face2face seminar “Sales & Marketing strategies for Success” on Wednesday 20th March 5 pm – 7 pm. For more information go to: https://actioncoach.co.uk/coaches/steve-saunders/events/