Following my recent articles on Grading Your Customers and Maximising Client Retention I wanted to share with you how important it is to move your clients up The Ladder of Loyalty.
The concept is to categorise every name in your Prospect and Customer database into levels according to their loyalty to your business.
You start with SUSPECTS which are businesses that fit into your target market. Any name that you obtain through marketing that fits your criteria, enters the Ladder of Loyalty at the SUSPECT level.
Once the SUSPECT becomes interested in your product or service and makes an enquiry, you move the business up to the PROSPECT level. If they make a purchase from you, they become a SHOPPER, because they haven’t yet determined that you are a supplier that they want to do business with again.
It’s important for you to get them to buy from you again as quickly as possible after the first purchase as this should lead to them becoming a CUSTOMER. Once the CUSTOMER becomes a consistent buyer of your products and services, you may begin offering incentives and privileges to them so that they become MEMBERS and no longer look elsewhere for competitive products or services. MEMBERS do business with you because of the relationship and trust that you have developed.
An ADVOCATE is where your MEMBERS begin selling for you through testimonials and referrals. An ADVOCATE becomes a RAVING FAN when he/she cannot stop selling for you. Anytime a RAVING FAN is out in the community they are promoting you to everyone about how wonderful you are.
Here are some important questions:
How many RAVING FANS do you have in your customer base? What would happen to your business if you moved everyone in your database up one level?
Massive profits do not occur by bringing more SUSPECTS or PROSPECTS into your database, but by moving MEMBERS to ADVOCATES and then to RAVING FANS.
Thank you for the good writeup It in fact was a amusement account it Look advanced to far added agreeable from you However how could we communicate
Hi i think that i saw you visited my web site thus i came to Return the favore I am attempting to find things to improve my web siteI suppose its ok to use some of your ideas
I was recommended this website by my cousin I am not sure whether this post is written by him as nobody else know such detailed about my trouble You are amazing Thanks
I just could not depart your web site prior to suggesting that I really loved the usual info an individual supply in your visitors Is gonna be back regularly to check up on new posts
What a remarkable article! The way you’ve tackled the topic with such precision and depth is commendable. Readers are sure to gain a great deal from the wealth of knowledge and practical insights you’ve shared. Your profound understanding of the subject shines through every part of the piece. I’m eager to see more of your exceptional work. Thank you for offering your expertise and providing us with such enlightening and comprehensive content.
Willkommen bei Flash Upload!
I have been surfing online more than 3 hours today yet I never found any interesting article like yours It is pretty worth enough for me In my opinion if all web owners and bloggers made good content as you did the web will be much more useful than ever before
Why Choose FlashUpload.cloud?
One of the main advantages of FlashUpload.cloud is its download speed. As a user, you can benefit from faster download speeds, saving time and enhancing your overall experience. Whether you’re sharing files with friends or colleagues, or downloading important documents, speed is essential.
I loved as much as you will receive carried out right here. The sketch is tasteful, your authored subject matter stylish. nonetheless, you command get got an https://brazz.org/ edginess over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly very often inside case you shield this hike.
Wow, superb blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is magnificent, as well as the content!
What i don’t understood is in reality how you’re now not really a lot more smartly-favored than you might be now. You’re very intelligent. You understand therefore significantly in terms of this topic, produced me personally believe it from a lot of numerous angles. Its like women and men are not interested except it is one thing to accomplish with Woman gaga! Your own stuffs outstanding. Always care for it up!
tipobet porn
child porn
child porn
I’ve read several just right stuff here. Certainly price bookmarking for revisiting. I wonder how a lot effort you place to create this kind of great informative website.
hello!,I really like your writing so a lot! share we keep up a correspondence extra approximately your post on AOL? I need an expert in this house to unravel my problem. May be that is you! Taking a look ahead to see you.
gluco6 reviews : https://gluco6reviews.usaloves.com/
gluco6 reviews : https://gluco6reviews.usaloves.com/