So what is marketing?
If I gave you £20 and asked you to give me £10 for it would you do it?
Well yes, you would. How long would you be prepared to do it for? For ever!
So decide on how marketing will help you achieve your goals. Decide on the relevant strategies and invest in them for at least 90 days.
Test and measure their effectiveness and then decide to STOP them, do more of, do less of… or indeed start new strategies.
Marketing is maths……..The old adage of “I believe some of my marketing works, the only problem is I don’t know which part” is so true.
That’s why you need to test and measure the ROI of the strategies and adapt accordingly.
