Who knows!

There’s every method been tried and new options and versions invented almost daily!

So some of your 2017 strategies may have worked…..most probably won’t have;

I believe that “people buy from people” and for that to happen we must get “GENUINELY” more in touch;

The market place is more and more competitive and uncertain; we all need to seriously think about our plans for this year!

Review 2017

What worked?

4 KEY questions you MUST ask for your business in the context of “marketing strategies”;

What do you need to do?

  • More of
  • Less of
  • STOP doing
  • START doing

More personal

Sort out your intent here:

  • 1:1 meetings
  • Personal follow up’s

More Segmented

  • Different strokes for different folks
    • What problems/issues do they have……and guess what ……do you have a genuine solution you can offer to them?

Define my Target market

  • Be clear on this….really clear
  • Imagine a dartboard……”bulls eye” not just hitting the dartboard

Evolve your Business relationships…at a personal level

What number of people do you really know at a personal level….I don’t just mean?

  • LinkedIn
  • Facebook
  • Twitter

But the contacts you genuinely can evolve mutual business opportunities with?

If you use LIN properly you can develop your dartboard….but clicking on “connect” only with no genuine follow up process won’t actually deliver much.

What about the real Strategic Alliances- those who have the same target market as you but are complimentary to you but not in direct competition……if you’re the hub who are the spokes…..and vice versa

So some examples of strategic alliances for me as a business coach are:

  • Accountants
  • Business brokers
  • HR companies
  • Marketing Agencies
  • Banks
  • Cost reduction agencies/franchises
  • IT/Telecom providers

They have the same target market as I do…..but don’t offer what I offer. In other words; we can work together to mutual benefit…..BUT remember, it takes 2 to tango……so both parties need to be clear here.

Testing and measuring your real intent

  • How many 1:1 meetings have you had in the last 3 months?
  • Have you seriously maintained contact with them?
    • How
    • Frequency
    • Next steps agreed v Imagined
  • What is the % chance of you doing business together?
    • Why
    • Timeline
  • Have you in any event ACTUALLY REFERRED each other; even if you currently aren’t ready/able to do business together?

So what are you going to do as a result of reading this?

If you’re not sure; you soon will be if you start to take your marketing seriously!!

Get “white hot” about your marketing…..v Luke warm and well intended!